Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Revised Abuse Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Demus' Facebook Anti-Abuse Campaign Shows How Victims Edit Their Stories

— November 17, 2014 — Social Good
This anti-abuse campaign from Demus takes advantage of the ability to edit Facebook posts on social media, making a comparison to the way victims often twist their story to somehow put themselves at fault.

The 'Don't Edit, Don't Hide' campaign takes places on Demus' Facebook fan page and stars Rosita, a character who was crafted to represent women who face abuse all over the world. Rosita would purposefully leave a controversial comment on the Facebook page, instantly causing others to speak up against her statements. Those with a sharp eye would have noted that Rosita's posts were marked as "edited" and revealing the edit history to the post showed more of Rosita's unfortunate story and how she came to justify the actions her attacker took against her, such as suggesting that she was deserving of rape because she was flirting.
Trend Themes
1. Anti-abuse Awareness - Opportunities for creating campaigns that shed light on abuse and challenge victim-blaming through innovative storytelling techniques.
2. Social Media Activism - Potential for leveraging social media platforms to raise awareness, spark conversations, and promote social change around sensitive topics like abuse.
3. Digital Storytelling - Innovation in using digital platforms, such as Facebook, to present narratives that reveal the complexity of abuse stories and challenge social perceptions.
Industry Implications
1. Nonprofit Organizations - Opportunities for nonprofits to collaborate with creative agencies and leverage social media campaigns to raise awareness and drive advocacy for abuse victims.
2. Social Media Platforms - Potential for social media platforms to develop tools and resources that support anti-abuse campaigns, such as highlighting edited posts to reveal the evolution of personal narratives.
3. Creative Advertising - Room for advertising agencies to employ innovative storytelling techniques and digital platforms to create impactful campaigns that challenge societal norms and attitudes towards abuse victims.
1.9
Score
Popularity
Activity
Freshness