This Woman's Day Video Puts Viewers in Someone Else's Shoes
Laura McQuarrie — March 8, 2014 — Marketing
References: creativecriminals
In celebration of International Women's Day this year, the 'Woman's Day #throughglass' video was created, meant to stir up some thought on the conditions for women in today's society.
As the title suggests, the video was created with the use of Google Glass. It follows a day in the life of an average woman and for most of the video, she just does pretty basic stuff, including choosing what outfit she wants to wear, making coffee, petting cute dogs and meeting up with friends.
The video takes quite a shocking turn at the end, especially when the woman asks Glass to turn off the cheery music that's been playing the whole time. When she encounters her partner, it's very clear that she's part of an abusive relationship.
As the title suggests, the video was created with the use of Google Glass. It follows a day in the life of an average woman and for most of the video, she just does pretty basic stuff, including choosing what outfit she wants to wear, making coffee, petting cute dogs and meeting up with friends.
The video takes quite a shocking turn at the end, especially when the woman asks Glass to turn off the cheery music that's been playing the whole time. When she encounters her partner, it's very clear that she's part of an abusive relationship.
Trend Themes
1. First-person Abuse Awareness - Opportunity for creating immersive experiences that raise awareness about domestic violence through the use of first-person perspectives.
2. Empathy-building Videos - Opportunity to create immersive videos that allow viewers to experience situations from different perspectives, fostering empathy and understanding.
3. Interactive Storytelling - Opportunity to leverage interactive technologies, such as Google Glass, to create engaging narratives that elicit emotional responses.
Industry Implications
1. Video Production - Opportunity for video production companies to create impactful content that addresses social issues and promotes empathy.
2. Wearable Technology - Opportunity for the wearable technology industry to develop innovative applications that use first-person perspectives to raise awareness and drive social change.
3. Digital Media - Opportunity for digital media companies to explore new ways of storytelling and experiential content creation to bring attention to important social issues.
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