The No More Superbowl Ad Offers a Haunting Look at Domestic Abuse
Vasiliki Marapas — January 27, 2015 — Marketing
The No More Superbowl ad offers a glimpse inside the horrifying reality of domestic violence.
Earlier this year, a transcript of a 911 emergency phone call went viral. During the call, a woman phoned 911 pretending to order a pizza so that her abusive spouse wouldn't be alerted to the fact that she was seeking help. The operator picked up on the woman's distress and played along, getting the woman the assistance she needed.
This Superbowl ad recreated this 911 call while the camera panned over a house that revealed the aftermath of a domestic disturbance. The scene was accompanied by the tag line, "When it's hard to talk, it's up to listen," encouraging people to read-between-the-lines when it comes to victims asking for help.
Earlier this year, a transcript of a 911 emergency phone call went viral. During the call, a woman phoned 911 pretending to order a pizza so that her abusive spouse wouldn't be alerted to the fact that she was seeking help. The operator picked up on the woman's distress and played along, getting the woman the assistance she needed.
This Superbowl ad recreated this 911 call while the camera panned over a house that revealed the aftermath of a domestic disturbance. The scene was accompanied by the tag line, "When it's hard to talk, it's up to listen," encouraging people to read-between-the-lines when it comes to victims asking for help.
Trend Themes
1. Domestic Violence Awareness - Innovative campaigns that raise awareness of domestic violence through creative storytelling and engaging visual content.
2. Empowering Victims - Innovative solutions that use technology and collaboration to empower victims of domestic violence to seek help and stay safe.
3. Reframing Public Perception - Innovative approaches that challenge societal norms and biases surrounding gender-based violence, and promote healthy relationships and consent culture.
Industry Implications
1. Advertising and Marketing - Opportunities for ad agencies to work with non-profits and advocacy organizations to create impactful campaigns that raise awareness of domestic violence and provide resources for victims.
2. Technology - Opportunities for tech companies to develop tools and apps that empower victims with information, connect them with resources, and help them stay safe.
3. Education - Opportunities for schools and educators to incorporate lessons on healthy relationships, consent culture, and recognizing and reporting domestic violence into their curriculum.
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