Disque Denuncia Staged a MMA Fight Between a Man and a Woman
Laura McQuarrie — May 9, 2014 — Marketing
References: disquedenuncia.org.br & creativecriminals
Disque Denúncia is an anonymous tip line that devised a controversial stunt to get the word out about the amount of domestic violence that goes on in Brazil. Without initially revealing that it was all a stunt for Disque Denúncia, a 'Mixed Gender Fight' between a man and a woman was announced at Shooto, a popular and reputable mixed martial arts organization.
Before the fight, a lot of hype was built up surrounding it on social media and a mock training video made the upcoming fight go even more viral. When it came time for the fight to happen, the man and woman got into the cage, hugged each other and a banner was unveiled, informing the entire audience that there were enough fights going on between men and women right at that moment.
Before the fight, a lot of hype was built up surrounding it on social media and a mock training video made the upcoming fight go even more viral. When it came time for the fight to happen, the man and woman got into the cage, hugged each other and a banner was unveiled, informing the entire audience that there were enough fights going on between men and women right at that moment.
Trend Themes
1. Anonymous Tip Line Stunts - Opportunity for organizations to create controversial and attention-grabbing awareness campaigns using unexpected methods.
2. Mixed Gender Fight Hype - Potential for leveraging social media and viral marketing to generate anticipation and engagement for unique events or experiences.
3. Revealing Surprise Message - Innovative approach to communicating important social issues by creating moments of surprise and reflection through unexpected revelations.
Industry Implications
1. Domestic Violence Prevention - Disruptive innovation opportunity for organizations to implement creative and impactful initiatives to raise awareness about domestic violence and promote change.
2. Mixed Martial Arts Promotion - Potential for organizations in the MMA industry to explore unconventional marketing tactics, tapping into controversy and social issues to reach a wider audience.
3. Social Awareness Campaigns - Opportunity for companies and non-profits to use disruptive creative strategies to generate attention and spark conversations about important societal issues.
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