These Ads Speak Out Against Excuses for Female Domestic Abuse
Laura McQuarrie — May 26, 2014 — Marketing
References: equidadmujer.gov.co & adsoftheworld
These ads take a stance against female domestic abuse by being set up in a courtroom, where it's impossible for doors, tables and refrigerators to take the blame for human action committed by an assailant.
The courtroom-style ads are captured like courtroom drawings where ordinary pieces of household furniture and appliances are put on the stand. Although these objects are totally inanimate, they're actually very expressive and all seem to be either very sad or shocked to hear that they are being accused of hurting a woman.
The striking ads come from Alta Consejería Presidencial para La Equidad de la Mujer state that there should be "no more excuses" when it comes to this kind of treatment of other people.
The courtroom-style ads are captured like courtroom drawings where ordinary pieces of household furniture and appliances are put on the stand. Although these objects are totally inanimate, they're actually very expressive and all seem to be either very sad or shocked to hear that they are being accused of hurting a woman.
The striking ads come from Alta Consejería Presidencial para La Equidad de la Mujer state that there should be "no more excuses" when it comes to this kind of treatment of other people.
Trend Themes
1. Object-accusing Movement - Reverse the stigma of female domestic abuse by holding the assailant accountable with the aid of common household objects.
2. Emotional Advertising - Humanize commonly overlooked objects to create a deeper connection with viewers and to bring attention to important social issues.
3. Domestic Abuse Awareness Campaigns - Increase public awareness of domestic abuse by creating ads that resonate with audiences on an emotional level and encourage action.
Industry Implications
1. Advertising - Opportunity to create disruptive ads that bring attention to important social issues and increase public awareness while sparking conversations and encouraging action.
2. Non-profit - Opportunity to partner with organizations dedicated to eradicating domestic abuse and utilizing emotionally resonant advertising to encourage donations and support.
3. Law Enforcement - Opportunity to implement creative domestic abuse awareness campaigns to educate the public and encourage reporting of these crimes.
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