Outrage, disgust and amusement are all apt reactions to the variety of controversial takes on body image featured. From flawless, Photoshopped celebs, to obese pets and pro-anorexia advertising, it's apparent that while the world is ever-changing and we are evolving, body image is still a hot topic among people of all demographics.
While there is a concerning obesity epidemic in North America that people like Jamie Oliver are trying to battle, there are also women (and men for that matter) who can't seem to lose enough weight in order to be happy. Many of these people fuel the booming beauty, fitness and vitamin industries.
A healthy attitude towards body image is something society has yet to perfect and these controversial takes on body image look to push to the boundaries of what's acceptable.
78 Controversial Takes on Body Image
72
Dead On The Catwalk
Models Fall Victim To Anorexia Trying To Slim Down
71
About Face Website
Fighting Against Distorted Images of Women in the Media
70
Obese Batman Icons
Artist Franceso de Molfetta's 'New Idols' Series
69
Controversial Curvy Catwalks
Full Figured Fashion Show in New York Straddles Obesity & Empowerment
68
Contradictory Weight Loss
Jennifer Love Hewitt's Weight Loss, Thoughts on Body Image
67
Extreme Digital Makeovers
The Photoshop Diet
66
Body Image Double Standards
Advertising Age Suggests Women Want Skinny Models
65
Australia's Next Top Model Debate
Is Alice Burdeu Too Skinny to Compete?
64
Controversial Fitness Campaigns
The Terry Richardson Equinox 2012 Ads Star Too Skinny Models
63
Skinny Stays
Underweight Models Still Hot in UK
62
Madrid Bans Skinny Models From Catwalk
61
Overweight Heroine Illustrations
'Obese Disney Princesses' Merges Fantasy with Reality
60
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
59
Anorexia Billboard Shocks Milan Fashion Week
58
Pro-Anorexia (Pro-Ana) Websites
Wasting Away Promoted Online
57
Obese Celebvertising
PlayStation Packs Pounds on Celebs for 'Fat Princess'
56
Demented Doll Installations
Barbie Gone Bad at the 7th Annual Altered Barbie Doll Exhibit
55
Pro-Anorexia T-Shirts
The Urban Outfitters 'Eat Less' Tee Stirs up Controversy
54
Size Zero Glamorization
Emaciated-Looking Lindsay Lohan Poses for Hedi Slimane
53
Fuller Bodied Icons
Average Sizes Return to Runways
52
Full Figured Models
Lexibags Abandons Thin
51
Saggy Skin Sculptures
John Isaac Gives The Finger To Art With Crude Uniqueness
50
Obsessing Over Celebs' Weight
10 Viral Weight Wars Between Stars & the Paparazzi
49
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
48
Plus-Sized Editorials
Crystal Renn Works It for Harper's Bazaar
47
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
46
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
45
Celebrity Curve Supporters
Curvy Jessica Simpson Supported By Heidi Klum, Nick Lachey, Carmen Elec
44
Skinny Sitcom Stars
The 90210 Girls Fuel Body Image Woes
43
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
42
As Food Size Doubled, So Did Waistlines
2 Decade Portion Distortion
41
Scrutinizing Skinny Girls
"Fat" Eva Longoria is Latest Victim
40
Photo Shoots For Body Image
Dancing With The Stars Cast Poses For Glamour
39
Obese Cartoon Caricatures
Fat Gamers Display Pop Cultural Icons Who Let Themselves Go
38
Obese Banknote Leaders
The Super Rich 1965 Ad Campaign Lets You 'Gain More'
37
Government-Enforced Fat Camps
China Combats Childhood Obesity
36
Digitally Made Models
H&M Website Uses Completely Computer-Generated Models
35
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
34
Human Form Art Books
Doppelganger Features the Latest Trends in Human Depictions
33
Belly-Swelling Diet Pills
Gelesis Attiva Capsules Fill You Up Before You Eat
32
Supersizing Caffeine Quotas
The Starbucks Trenta Size is Larger than the Average Stomach
31
Eating Disorder Inspired Creativity
SpoonFed Art
30
Pregnant Man Fitness Campaigns
X-Fit Body Trainer Ads Reveal a Potbelly, Not a Baby Bump
29
Augmented Raisin Icons
The Sun-Maid Makeover Involves a Busty New Logo Maiden
28
10% Of Anorexics Are Male
Number Growing
27
Government-Subsidized Gyms
South Korea Combats Childhood Obesity
26
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
25
Airline Fat Tax
Overweight Fliers to be Penalized?
24
Pro-Anorexia Ads
Pretzel Crisps Poster States That "You Can Never Be Too Thin"
23
Animal Obesity
Epidemic Spreads to Four-Legged Friends
22
Druggie Hamburger Ads
Childhood Obesity Commercial Takes Junk Food Too Far
21
Obese Lightbulb Advertising
Midea Lighting Ads Shed Pounds with Efficient Globes
20
Fat Mocking Ads
Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes
19
Diet Pill for Obese Dogs
18
Obese Fast Food Clowns
Ron English MC SUPERSIZED Figure Smiles Terrifyingly
17
Super-Sized Fat Seats
Shameful Seating for the Obese Installed on Brazilian Subway
16
Controversial Diet Soda Ads
The New Skinny Pepsi Ad Slenderizes Voluptuous Sofia Vergara
15
Viral Ads Against Obesity
ParticipAction Campaign Targets Youth
14
Body Fat Imprisonment
Striking Companhia Athletica Campaign Against Obesity
13
Hidden Obesity Cameras
Stealth Cameras Logging Body Size
12
Queen Star Blames Women for Anorexia On The Catwalk
11
Personal Trainers for Kids
10
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
9
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
8
Banning Size Zero
US Considers "The Beauty of Health"
7
2-for-1 Flights for Obese Passengers
Canadian Airlines Offer Second Seat Free
6
Anti-Obesity Baby Formula
Prevention To Start At Birth?
5
Obese Children
Fat Kids a Growing Trend
4
Genetically-Modified Superfoods
Cancer-Fighting Purple Tomatoes
3
Obesity Up In 31 States
Dunkin' Donuts Responds With Trans Fat Ban
2
Obesity-Ordering Apps
The Five Guys Ordering App Lets You Order Dinner from Your Phone
1
Diet Wonder Drugs
Tesofensine Could Double Weight Loss
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Bluebella's Valentine's Day Campaign Boasts Marie Helvi
At-Home Body Contouring Systems
Celluma Contour Simultaneously Treats the Waist, Hips and Thighs
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Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
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H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Destigmatized Weight Health Campaigns
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Dove's 2024 Super Bowl Ad Will Inspire Young Girls
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The Code by Dove Fights Beauty Standards Manufactured by AI
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McDonald's Alters Its Happy Meal Boxes for Mental Health
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Neutrogena Celebrates International Self-Care Awareness Day
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
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Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Imperfect Cooking Campaigns
Knorr's #EffortIsEverything Campaign Celebrates Kitchen Mishaps
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Streetwear Awareness Initiatives
Streetwear Brand, Worldclass Debuts on Giving Tuesday
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Statement-Making Oatmeal Outfits
Quaker Oats Debuted a Porridge Dress at London Fashion Week
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Body-Scanning Weight Loss Apps
The 'MeThreeSixty' App Supports Weight Loss Goals
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Healthier Food Choice-Promoting Apps
To Better Health Debuts the BetterBites™ Nutrition App
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Voluptuous Modern Sofa Designs
Tom Dixon Reimagined Everyday Sofas Adapt to Modern Living
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
AI Food Intake Trackers
CalorieAI Can Track Calorie Intake With Photographs or Descriptions
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Awareness-Boosting Animal Balloons
IAMS' Stuck Balloon Brings Attention to Pets' Weight Health
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Branded Short Talk Shows
Progressive’s Dr. Rick Appeared as a Guest on Hot Ones
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Vegan Personal Care Cosmetics
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Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Retail Body Cam Initiatives
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Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Health-Focused Pet Lines
Petivity Smart Pet Care Places Emphasis on Pet Health This Holiday Season
Beef-Centered Thanksgiving Menus
Pre Brands' Flip the Bird Challenges Seasonal Dining Traditions
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Affordable Targeted Bodycare
Billie's Body Care is Hydrating, Brightening and Ultra-Gentle
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
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Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives
Waist Trainer-Focused Campaigns
SculptTouch Has Launched the #Sculpttouchatwork Initiative
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