Midea Lighting Ads Shed Pounds with Efficient Globes
Amelia Roblin — March 3, 2011 — Eco
References: gdadc & adsoftheworld
No one likes to get up on the ladder to change draining lightbulbs too frequently, and these animated Midea Lighting ads give clever personification to those useless globes that burn bright and fade fast.
Society's moving in a direction where efficient long-life lightbulbs are a thing of the present; however, implementing such changes in the home can be a slow process. Recognizing that the last decade's lighting solutions often produce incandescent illuminators that waste much of their energy converting into heat, one may see the witty parallel to the habits of a fat man.
The Guangdong advertising agency of China designed this comical campaign to show just how much excess weight old technology carries compared to some of the streamlined consumables on the market now. The Midea Lighting ads light the way to smarter fixture purchases, one overweight light globe at a time.
Society's moving in a direction where efficient long-life lightbulbs are a thing of the present; however, implementing such changes in the home can be a slow process. Recognizing that the last decade's lighting solutions often produce incandescent illuminators that waste much of their energy converting into heat, one may see the witty parallel to the habits of a fat man.
The Guangdong advertising agency of China designed this comical campaign to show just how much excess weight old technology carries compared to some of the streamlined consumables on the market now. The Midea Lighting ads light the way to smarter fixture purchases, one overweight light globe at a time.
Trend Themes
1. Efficient Lighting Products - The trend towards efficient long-life lightbulbs presents an opportunity for companies in the lighting industry to innovate and develop products that cater to this growing market.
2. Humorous Advertising Campaigns - The success of Midea Lighting's campaign shows that funny and creative advertising can be an effective way to promote products and raise awareness about important issues.
3. Sustainable Living - The move towards efficient lighting is part of a larger trend towards more sustainable living, creating opportunities for companies in various industries to develop products and services that cater to environmentally-conscious consumers.
Industry Implications
1. Lighting - The lighting industry has the opportunity to innovate and develop efficient, long-lasting products that meet the demand for more sustainable and cost-effective lighting solutions.
2. Advertising - The success of Midea Lighting's humorous advertising campaign shows that there is a market for creative and entertaining advertising that helps raise awareness about important issues.
3. Sustainability - The move towards more sustainable living presents opportunities for companies in various industries to develop products and services that cater to environmentally-conscious consumers.
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