Pretzel Crisps Poster States That "You Can Never Be Too Thin"
Tiana Reid — August 6, 2010 — Marketing
References: nyctheblog.blogspot & huffingtonpost
Plastered all over New York City, the Pretzel Crisps poster presents the shocking message that "You can never be too thin." Within the featured YouTube video, posted by NYC The Blog, a resident of the lower east defaces this ad with images and texts about eating disorders.
Due to the backlash, Pretzel Crisps responded saying, "We in no way advocate unhealthy weight loss or want to promote a bad body image. We appreciate your feedback and apologize if the ad offended people."
Due to the backlash, Pretzel Crisps responded saying, "We in no way advocate unhealthy weight loss or want to promote a bad body image. We appreciate your feedback and apologize if the ad offended people."
Trend Themes
1. Anti-body Shaming Campaigns - Companies can capitalize on creating campaigns promoting body acceptance and encouraging healthy lifestyle choices.
2. Responsible Advertising - Businesses can take a stand against insensitive and damaging ads by implementing guidelines ensuring their advertisements do not promote unhealthy body image.
3. Mental Health Initiatives - Organizations can focus on campaigns and employee support that promote mental health and well-being in the workplace, which can also combat issues surrounding eating disorders and body image.
Industry Implications
1. Food and Beverage - Businesses can be conscious of the language used in their advertisements and provide healthy options to encourage their consumers to make healthier choices.
2. Advertising and Marketing - There is an opportunity to create guidelines and standards to promote socially responsible advertising practices.
3. Mental Health Services - The mental health industry can increase awareness and support for eating disorders and body image issues through various resources and services.
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