Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Animal Obesity

Clean the Sky - Positive Eco Trends & Breakthroughs

Epidemic Spreads to Four-Legged Friends

— October 12, 2008 — Lifestyle
Human obesity is on the rise in the United States. At the same time, pets are increasing in weight right alongside their owners.

While many owners believe they are being kind to their animals by feeding them what they want, in fact they are predisposing them to such things as osteoarthritis, Type 2 diabetes, heart disease, hypertension (high blood pressure) and certain types of cancers.

The statistics, courtesy of the Association for Pet Obesity Prevention (see Read More URL below for more) are sobering:


*An Estimated 48% of All Pets in the United States are Overweight or Obese

*An Estimated 15% of All US Pets are Obese

*An Estimated 78 million US Dogs and Cats are Overweight or Obese

*An Estimated 25 million US Pets are Obese

*An Estimated 43% of US Dogs are Overweight or Obese

*An Estimated 10% of US Dogs are Obese

*Over 32 million US Dogs are Overweight or Obese

*Almost 8 million US Dogs are Obese

*An Estimated 53% of US Cats are Overweight or Obese

*An Estimated 19% of US Cats are Obese

*Over 46 million US Cats are Overweight or Obese

*Almost 17 million US Cats are Obese



So what do researchers believe are the primary causes of obesity in people and pets? A sedentary lifestyle and increased caloric intake.

The good news is that decreasing caloric input and increasing exercise will help pets lose weight. The even better news is that it is quite possible that if people started giving their pets what they need to slim down, those changes in habit may very well lead to both pets and owners becoming healthier and living longer, higher quality lives.

However, occasionally, as in humans, there is a need to supplement exercise and diet with drugs. For those more difficult weight-loss cases, there is an FDA-approved canine weight loss drug called Slentrol made by Pfizer.
Trend Themes
1. Pet Obesity - Opportunity for disruptive innovation: Develop innovative pet food products and solutions that promote healthy weight management for animals.
2. Sedentary Lifestyle - Opportunity for disruptive innovation: Create new technologies and services that encourage and facilitate physical activity for both humans and pets.
3. Canine Weight Loss Drugs - Opportunity for disruptive innovation: Explore the development of more effective and safer weight loss drugs for pets to address difficult weight-loss cases.
Industry Implications
1. Pet Food - Opportunity for disruptive innovation: Revolutionize the pet food industry by offering a range of nutritious and low-calorie pet food options.
2. Fitness and Wellness - Opportunity for disruptive innovation: Introduce innovative fitness and wellness solutions for both humans and pets to combat sedentary lifestyles.
3. Pharmaceutical - Opportunity for disruptive innovation: Innovate in the pharmaceutical industry by developing new medications and treatments for pet obesity and weight loss.
4.9
Score
Popularity
Activity
Freshness