The Urban Outfitters 'Eat Less' Tee Stirs up Controversy
Tiana Reid — June 3, 2010 — Fashion
References: urbanoutfitters & thefrisky
Urban Outfitters is no stranger to inappropriate print t-shirts, and the Urban Outfitters ‘Eat Less’ tee is no exception. If you remember the t-shirt that was listed as ‘Obama/Black,’ which was subsequently pulled, let’s see what the backlash is for this t-shirt.
Like most of the models for the clothing giant, the Urban Outfitters ‘Eat Less’ gray t-shirt features an already anorexic-looking girl. What’s worse is the printed prompt asking girls everywhere to cut their food intake.
Like most of the models for the clothing giant, the Urban Outfitters ‘Eat Less’ gray t-shirt features an already anorexic-looking girl. What’s worse is the printed prompt asking girls everywhere to cut their food intake.
Trend Themes
1. Body Positive Movement - Opportunities to promote body positivity and inclusivity in the fashion industry, challenging harmful beauty standards.
2. Ethical Fashion - Increased demand for clothing brands that prioritize ethical production practices, leading to innovative solutions for sustainable and responsible fashion.
3. Social Media Activism - Growing use of social media platforms to advocate against harmful products or messages, creating opportunities for online activism and awareness campaigns.
Industry Implications
1. Fashion - Innovative fashion brands and retailers can disrupt the industry by promoting diverse body types and challenging harmful advertising strategies.
2. Health and Wellness - Opportunities for health and wellness organizations to partner with fashion brands in promoting body positivity and healthy lifestyle choices.
3. Digital Marketing - Increasing need for digital marketing agencies specializing in social media strategies to help brands navigate and respond to online activism.
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