The Sun-Maid Makeover Involves a Busty New Logo Maiden
Katie Cordrey — December 4, 2009 — Eco
The Sun-Maid Makeover has people talking. Sun-Maid Raisins has given its iconic raisin girl a makeover and the words ‘Jumbo seedless raisins’ spring to mind. The ‘new’ raisin girl hasn’t yet displaced the image on the box, but she’s taken the raisin show on the road with her 3D animation gig.
The Sun-Maid makeover trades the wholesome innocence of the early 20th century for the enhanced modernity of the 21st. The walking, talking animation has stirred controversy around body image since the new raisin girl appears to have 'enhanced' proportions.
At any rate, the Sun-Maid makeover and its encompassing slightly creepy 3D animation with Barbie-like looks seems to be appealing primarily to tween girls.
The Sun-Maid makeover trades the wholesome innocence of the early 20th century for the enhanced modernity of the 21st. The walking, talking animation has stirred controversy around body image since the new raisin girl appears to have 'enhanced' proportions.
At any rate, the Sun-Maid makeover and its encompassing slightly creepy 3D animation with Barbie-like looks seems to be appealing primarily to tween girls.
Trend Themes
1. Enhanced Raisin Branding - The Sun-Maid makeover highlights the trend of reimagining iconic brand symbols with modern and eye-catching designs.
2. Controversial Body Image Representation - The enhanced proportions of the new Sun-Maid raisin girl spark a trend of discussing and questioning body image representation in advertising.
3. Animated Brand Characters - The use of 3D animation to bring iconic brand characters to life represents a growing trend in engaging consumers through interactive and visually appealing experiences.
Industry Implications
1. Food and Beverage - The Sun-Maid makeover demonstrates an opportunity for food and beverage companies to revitalize their brand image with bold and innovative visual rebranding initiatives.
2. Advertising and Marketing - The controversy surrounding the new Sun-Maid raisin girl presents an industry opportunity to explore more inclusive and diverse representations in advertising campaigns, addressing societal concerns.
3. Animation and Videography - The use of 3D animation for brand characters like the Sun-Maid raisin girl opens up new avenues for the animation and videography industry to collaborate with businesses in creating engaging digital content.
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