These cognac-soaked innovations demonstrate this prestigious liquor has successfully maintained its popularity among the rich and famous in spite of widespread economic woes. Not only has the amber-toned libation avoided extinction, it has flourished and proven its versatility.
In recent years the luxury liquor cognac has found a home in many industries, taking on collaborations with prominent chocolatiers, pastry chefs and fashion houses. It has been adopted by the hip-hop community as the drink of choice and has inspired various lines of accessories.
With some brands costing upwards of 2 million dollars, this is not the kind of booze to throw back carelessly. As much a status symbol as it is a stress-relieving treat, cognac is one opulent sipper.
With so many fantastic inventions to choose from, these cognac-soaked innovations are sure to please, provided you've got the green.
29 Cognac-Soaked Innovations

29
$2 Million Cognac
Henri IV Dudognon Heritage

28
$71,000 "Flawless" Cocktail
Drinking Diamonds at Movida, London
27
$200,000 Hennessy Cognac Treasure Chest
Beauté du Siècle From Russia With Luxury
26
Red Carpet Liquor
Kanye West Knocks Back Hennessy Cognac to Get Ready for MTV Hijinx
25
Luxury Combo Drinks
Hpnotiq Blends Premium Vodka + Cognac + Juice
24
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
23
Golden Oldie Cognac
The Hennessy 'Paradis Horus' Comes with an 18K Gold Decanter
22
Wearable Spirit Sippers
The Remy Martin Seduction Series is Designed to Let You Smell and Sip
21
$2,500 Cognac Shots
Rose Club Serves Louis XIII Black Pearl
20
Limited Edition Gadgets
Courvoisier Customized iPhone, Curve, iPod
19
Clear Cognacs
Remy Martin 'V' is the Brand's Venture into Transparent Spirits
18
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
17
Luxury Cognac Cupcakes
The Decadence D'Or Cupcake in Vegas is a Super Rich Treat
16
Nondiluting Drinking Developments
The Eternal Ice Drop for Hennessy by 5.5 Designers
15
Luxurious Taste Odysseys
The Mysteries of the Angles Gift Box Marries Chocolate and Cognac
14
Rapper Cognac
Ludacris Adds to the Celebrity Liquor Market With Conjure
13
Alcohol Jewelry Collections
Mendis Luma Blends Diamonds and Brandy
12
Multi-purpose Glasses
Interchangeable Glassware by Utopik Design Lab
11
Spirits Showcases
The NYC Indy Spirits Expo Attempts to Encourage Independent Intoxicants
10
Luxurious Graffiti Booze Containers
The Kaws x Hennessy Bottle Puts an Artistic Spin on Alcohol
9
Aromatic Cognac Brews
Hennessy x Théodor Tea Infuser Lives Up Afternoon Drink Sessions
8
Cognac Sneakers
The Hennessy Celebration Hi-Top
7
Pimped-Out Cognacs
The Remy Martin Louis XIII Jeroboam Luxurious Look is the Total Package
6
Spiral Booze Tributes
The Pierre Frapin-Inspired Cognac Cuvee 1888
5
Drink-Less Intoxicants
Compact, Travel-Friendly, No Spill Alcohol Pills
4
Lacquered Liqueur Celebrations
Grand Marnier Cordon Rouge Welcomes Holiday Season in Bold Red
3
Ocean-Blue Booze Chests
Martell & Pinel Pinel Trunk Holds an Entire Bar in One Place
2
Cognac Connoisseur Bottles
Courvoisier's New Collection of Cognacs Revolutionizes an Industry
1
Herb-Infused Booze
Jasmin Cognac Picks Up Where Tea Leaves Off
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Ultra-Luxurious Scotch Whiskies
The Glenfiddich 23 Year Old Grand Cru is the Epitome of Opulence
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
Scotch Sipping Jackets
Aberfeldy Created a Jacket to Enhance the Sensory Experience of Scotch
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Ready-to-Sip Sparkling Aperitifs
The Spritz by Sazerac is Sweet, Bitter and Bubbly
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Exquisite Cognac Bottles
Hennessy Debuts its Exclusive Lunar New Year Limited-Edition Collection
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Restored French Cognac Houses
Maison Courvoisier Reopens with an Upscale Interior
Celebrative Cognac-Infused Margaritas
Hennessy Spotlights its 'Henny-Rita' Cocktail
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Expensive Whiskey Sales
Emerald Isle Whiskey Claims to Be the Most Expensive Bottle Ever Sold
Opulent Holiday-Edition Cognacs
Remy Martin Introduced its 'Reach for the Stars' Collection
Black-Owned Alcohol Brands
Sable Bourbon Celebrates Heritage and the Art of Whisky Making
Lunar New Year-Inspired Bottles
Martell Unveils the New L’Or de Jean Martell Zodiac Edition
Automobile Brand Mezcal Bottles
Tesla Introduces a Unique Smokey Bottle of Mezcal
Limited-Edition Jamaican Rums
Appleton Estate Debuts its 8-Year-Old Double Cask in Canada
Jeweler-Created Rum Bottles
This Havana Club Añejo 7 Años Bottle by Jonathan Raksha is Dazzling
Handcrafted Tequila Collections
Tequila Cazadores x Francia Raísa Release an Artisinal Set
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Golden Hour-Inspired Cocktail Kits
Chivas Regal and Goya Launch a Golden Hour Cocktail Kit
Whiskey Elegant Leisurewear
Chivas Regal x Falguni Shane Peacock Debut Luxe Tracksuit Collection
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Neo-Pop Rum Bottles
Artist Richard Orlinski Co-Designed the Bottles for Dictador Game Changer
Wine-Inspired Limited-Edition Scotch Whiskies
Glenfiddich Launches the 31-Year-Old Grand Chateau
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Next-Gen White Cognacs
White X Challenges Traditional Cognacs with a Fresher, Lighter Taste
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Alcohol-Infused Whipped Creams
Whipped Fusion Launches Its Flagship Product, So Vanilla
Rapper-Created Gin Spirits
Still G.I.N. By Dre and Snoop is a Fresh Take on Contemporary Gin
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Anniversary-Celebrating Cognac Expressions
Hennessy Recently Released the Richard Hennessy Magnum
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Celebrity-Approved Spirit Campaigns
Grand Marnier and 2 Chainz Introduce The Rouge Room
Vegan-Friendly Champagne Accessories
The Stella McCartney x Veuve Clicquot Collection is Playful
Anniversary-Commemorating Gins
The Renais Édition Anniversaire is a Special Edition Gin
Exclusive Cocktail Kits
Tanqueray Collaborates with Alessi to Unite Craftsmanship and Design
Lunar New Year-Inspired Libations
Glenfiddich & Raku Inoue Create A Gift For Blossoming Futures
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Ready-to-Pour Vodka Martinis
SKYY Martinis Introduce a Well-Crafted Martini in a Bottle
Female Celebrity-Branded Whiskies
Beyoncé Debuts SirDavis in Collaboration with Moët Hennessy
Luxurious Limited-Edition Coffrets
The LOUIS XIII Classic Decanter End of Year 2024 is Opulent
Luxurious Nighttime Cognacs
Rémy Martin Debuts XO Night as a Marker for Nocturnal Celebrations
Ultra-Rare Single-Malt Whiskeys
The Glen Grant Splendours Collection Introduces Luxury Spirits
Boundary-Pushing Whiskey Products
Jefferson's Bourbon Expands to Ontario Through the Lcbo
Contemporary Versatile Glassware
Richard Brendon Designs the Modern Optic Collection
Naturally-Inspired Whiskey Ranges
The Singleton Garden of Abundance Whiskies Include Four Options
Innovative Luxury Rum Brands
SOIRÉ Blanco Signals New Chapter for the Rum Industry
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Indulgent Canned Martini Cocktails
Cutwater Spirits Boasts Two Ready-to-Drink Martinis
Wine Cask-Aged Spirits
The Glenmorangie Pursuit of Passion Wine Cask Collection is Premium
Themed Whiskey Decanters
Kollea Debuts Exclusive Casino and Sci-Fi Collections
Exceptional Sipping Whiskeys
The Beverly: The QuintEssential Edition is Limited-Edition
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Cognac Music Partnerships
Rémy Martin is the Exclusive Spirit of USHER's North American Tour
Symbolic Lunar Cognacs
Martell Unveiled its Cordon Bleu Lunar New Year Limited Edition Cognac
High-End Artisanal Rums
Club Kokomo Spirits Launch of a New Series of High-End Rums
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Non-Alcoholic Cola Cocktails
Aplós' Kola Fashioned is Infused with Adaptogens & Nootropics
Streetstyle Luxury Tequilas
2025 Nobu Rare Artfully Shares Some of the World's Oldest Tequila
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Premium Pre-Mixed Cocktails
Coppa Cocktails Come in Shaker-Style Packaging
Unique Limited-Edition Spirits
Hennessy is Reintroducing Master Blender’s Selection No 5
Luxuriously Matured Malt Scotches
Glenfiddich Single Malt Scotch Whisky Debuts the Grand Château
Lunar New Year Cognacs
ABK6 Cognac Unveiled a Limited-Edition Spirit Ahead of the New Year
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Bottled Cosmopolitan Cocktails
Civil Pours Recently Unveiled the Cosmopolitan Bottled Cocktail
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Luxurious Whisky Home Products
Ashley Stark Home Boasts the Sleek Alba Gift Set
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Artisanal Colombian Spirits
Bacan Guaro Familiarizes the World with Colombia’s National Spirit
Eggnog Cocktail Kits
The Craig Nog Kit Makes a Festive Cocktail with Elijah Craig Bourbon
Aromatic Coffee-Inspired Spirits
Brugal Colección Visionaria Edición 02 Coffee is Limited-Edition
Hybrid Cask-Aged Whiskeys
The Glenlivet Rum and Bourbon Fusion Cask is a First for the Category
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Sensorial Whiskey Expressions
Egan's Senses Collection Takes Cues from Five Foundational Flavors
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Lunar Celebration Cognacs
Maison Courvoisier & Jiannan Huang Collaborated on The Dragon Collection
Luxury Indian Brandy Spirits
Monarch Legacy Edition from TIlaknagar is Arriving in India
Mediterranean-Inspired Vodkas
CÎROC Limonata Has Tangy Citrus and Italian Lemon Notes
Champagne-Inspired Whisky Gifts
The Fireball Dragnum Classy Collection Elevates Whisky Occasions
Rapper-Backed Libation Bottles
Ini Archibong Designs the Still G.I.N. Bottle for Snoop Dogg
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Ultra-Elegant Glassware Designs
Stefanie Hering Recently Expanded Its Domain Glass Series
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
Beignet-Inspired Vodka Products
Beignet Vodka Embodies the Cultural Essence of New Orleans
Luxuriously Combined Whiskies
Old Elk Distillery Debuts its First Straight Wheat Whiskey
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Collaborative Spirit Drinks
Chivas Regal Takumi Reserve is Finished in Premium Sake Casks
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Prestigious Chinese Whiskeys
The Chuan Pure Malt Whiskey is Made with European and Chinese Barley
Mixologist-Approved Cocktail Kits
Elijah Craig Releases a Limited Edition Eggnog Cocktail Kit
Limited-Edition Whiskey Returns
Laws Whiskey House Revives Two Fan-Favorite's for the Holidays
Commemorative Cocktail Bitters
Angostura 200-Year Anniversary Bitters Celebrate Craftsmanship
Aromatic Cocktail Bitters
Luxardo's Aromatic Infused Cocktail Bitters Add Depth to Drinks
American-Made Sake Brands
Kintsugi Sake Blends Japanese Brewing Traditions with Modern Innovation
California Wildfire Relief Fundraisers
The Sazerac Company is Holding an Innovative Fundraiser
Ready-to-Serve Spritz Cocktails
Black Lines Hugo Spritz Doesn't Need to Be Mixed
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Whiskey-Inspired Cocktail Glasses
Awaz Glasses Feature Intricate Illustrations
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Wine-Inspired Gin Spirits
Le Gin 13 is Tailored for Wine Afficianados
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Wine-Soaked Goat Cheeses
The Drunken Goat is a Semi-Firm Cheese Bathed in Red Wine
Exclusive Single-Vineyard Cognacs
Delamain La Rambaudie Boasts Vanilla and Fruity Flavors
Artfully Downsized Martini Glasses
Chopin and Fferrone Launch the Ernestine Mini Martini Capsule
Premium Ultra-Modern Sake Cups
AMBUSH and HEAVENSAKE Join Forces on a Futuristic Sake Cup