Remy Martin 'V' is the Brand's Venture into Transparent Spirits
Tiana Reid — August 28, 2010 — Business
Rémy Martin 'V' is the cognac company's venture into producing a clear-colored spirit that is designed to be used as a base for cocktail mixing.
Made with fall-harvested grapes from Cognac, Rémy Martin 'V' has fresh hints of mint and pear. The difference in the process is that this spirit doesn't go into barrels for aging, instead it is cold-filtered in 14 degrees Farenheit during the winter.
Implications - Consumers in the contemporary market are attracted to products that feature the most modern aesthetic. Items that contain a clean-cut look are appealing to those who want to stay on the cutting edge with the purchases they make. In order to provide shoppers with what they want, companies could incorporate this sleek style into all of their designs.
Made with fall-harvested grapes from Cognac, Rémy Martin 'V' has fresh hints of mint and pear. The difference in the process is that this spirit doesn't go into barrels for aging, instead it is cold-filtered in 14 degrees Farenheit during the winter.
Implications - Consumers in the contemporary market are attracted to products that feature the most modern aesthetic. Items that contain a clean-cut look are appealing to those who want to stay on the cutting edge with the purchases they make. In order to provide shoppers with what they want, companies could incorporate this sleek style into all of their designs.
Trend Themes
1. Clear Spirits - There is potential for other spirit companies to create clear-colored spirits similar to Remy Martin 'V' for use in cocktails.
2. Modern Aesthetic - The trend of sleek, clean-cut designs is becoming increasingly popular with consumers, providing an opportunity for companies to incorporate this style into their products and branding.
3. Alternative Aging Methods - Exploring alternative methods of creating and aging spirits, such as Remy Martin 'V' cold-filtration process, could lead to new and innovative products in the industry.
Industry Implications
1. Spirits - Spirit companies and distilleries could benefit from exploring new methods of production and creation to offer something new and exciting to consumers.
2. Cocktail Bars - The clear coloring of Remy Martin 'V' makes it a perfect base for cocktails, providing an opportunity for bars and restaurants to experiment with new cocktail recipes using clear spirits.
3. Design - The trend towards sleek and modern design opens up opportunities for designers and marketers to create new aesthetics and branding for products, including spirits.
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