Monarch Legacy Edition from TIlaknagar is Arriving in India
Michael Hemsworth — November 28, 2024 — Lifestyle
References: tilind & thespiritsbusiness
The Monarch Legacy Edition has been announced by Tilaknagar as a luxury take on the spirit that's positioned to help expand its reach in the industry and provide consumers with a decidedly high-end option to try out. The spirit is claimed by the brand to be the only 100% pure grape brandy crafted with both French and Indian grape spirits, which results in a high-quality final product. The product is distilled in Shrirampur near Nashik, the wine capital of India, and is done so in coal-fired pot stills before being aged for eight years in French oak casks.
Chairman and Managing Director Amit Dahanukar commented on the Monarch Legacy Edition saying, "Brandy is India’s second most-consumed spirit category, yet it remains under-recognised in the luxury segment. As leaders in brandy with decades of experience and many successful brands under our cap, we wanted to redefine this perception. The launch of Monarch marks a bold step towards elevating Indian brandy to a global benchmark, echoing the remarkable success of Indian whiskies and gins on the world stage.”
Chairman and Managing Director Amit Dahanukar commented on the Monarch Legacy Edition saying, "Brandy is India’s second most-consumed spirit category, yet it remains under-recognised in the luxury segment. As leaders in brandy with decades of experience and many successful brands under our cap, we wanted to redefine this perception. The launch of Monarch marks a bold step towards elevating Indian brandy to a global benchmark, echoing the remarkable success of Indian whiskies and gins on the world stage.”
Trend Themes
1. Luxury Craft Spirits - The introduction of the Monarch Legacy Edition encapsulates the growing trend of artisanal spirits aimed at luxury markets.
2. Hybrid Craftsmanship - The use of both French and Indian grape spirits in the Monarch Legacy Edition highlights the trend towards hybrid craftsmanship in the beverage industry.
3. Premium Aged Spirits - The eight-year aging process of the Monarch Legacy Edition reflects the increasing consumer preference for premium aged spirits.
Industry Implications
1. Alcohol and Beverage - The Alcohol and Beverage industry sees innovation with the launch of premium, high-end spirits like the Monarch Legacy Edition.
2. Luxury Goods - The introduction of a luxury brandy by Tilaknagar signals evolving trends within the Luxury Goods industry towards specialized high-end consumables.
3. Craft Distilleries - Craft Distilleries are pushing boundaries by blending traditional methods with local ingredients, as seen with the Monarch Legacy Edition's unique formulation.
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