Courvoisier Customized iPhone, Curve, iPod
Famous Cognac brand Courvoisier has created an intruiging limited edition collection of customized iPhones, Curves, and iPods.
The collection features a surprisingly elegant shade of orange with artistic patterns in black.
I am not so big on the iPhone model, I always considered the iPhone a piece of art on it own, but the Blackberry Curve and the iPod custom jobs are awesome.
Implications - The release of limited editions has proven an effective strategy for years. The value of these products are often high due to the limited release angle that creates an image of prestige. If a company's product was undervalued before, then the ones with a specialty marker will certainly be appreciated among a wide demographic who wants to own something truly special.
The collection features a surprisingly elegant shade of orange with artistic patterns in black.
I am not so big on the iPhone model, I always considered the iPhone a piece of art on it own, but the Blackberry Curve and the iPod custom jobs are awesome.
Implications - The release of limited editions has proven an effective strategy for years. The value of these products are often high due to the limited release angle that creates an image of prestige. If a company's product was undervalued before, then the ones with a specialty marker will certainly be appreciated among a wide demographic who wants to own something truly special.
Trend Themes
1. Limited Edition Products - Creating limited edition versions of products can generate a sense of prestige and exclusivity, appealing to a wide demographic.
2. Customization - Offering customized options for electronic devices can cater to individual preferences and create unique ownership experiences.
3. Artistic Collaboration - Collaborating with artists to design patterns and visuals for limited edition gadgets can enhance their aesthetic appeal and attract collectors.
Industry Implications
1. Luxury Goods - The luxury goods industry can capitalize on limited edition gadgets by leveraging their exclusivity and premium positioning.
2. Electronics - The electronics industry can explore customizable options for devices to provide personalized experiences and differentiate their offerings.
3. Art and Design - The art and design industry can collaborate with brands to create visually captivating patterns and artwork for limited edition gadgets.
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