Luxury Trends

Trend - Designer furniture brands, sometimes in collaboration with automotive brands, are launching furniture collections inspired by popular luxury vehicles. These furniture collections are designed to blend the quality of luxury furniture with the familiarity of vehicle design notes for car fans.

Insight - When higher-income consumers consider interior design products, they consider various factors, including quality, brand recognition, status symbolism, personal connection, and aesthetics. While there are near-limitless options for interior design, there is a distinct lack of high-end branded pieces inspired by hobbies or adjacent industries. For consumers with an interest in luxury cars, furniture brands are now enabling these consumers to further express themselves with co-branded collections.