The last day of January marks the beginning of the Year of the Horse, which is the perfect time to break out any Chinese New Year fashion that features equines, stars, the color red or any other luck-bringing elements.
Some brands have embraced the coming of the Chinese New Year as an opportunity to introduce a new product as well as wish its consumers wealth and prosperity for the new year. This year the tradition is being carried out by brands like NIKE, Chopard, Givenchy and Bloomingdale’s, which are just a few of the brands that have introduced new watches, shoes and bags in honor of 2014 being associated with the Year of the Horse.
24 Examples of Chinese New Year Fashion
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Equine Zodiac Kicks
NIKE's Year of the Horse Shoes Celebrate the 2014 Chinese New Year
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Zodiac-Themed Designer Bags
NeochaEDGE x Coach 'Year of the Dragon' Accessories
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Vibrant Luck-Bringing Accessories
Givenchy's Red Accessories Celebrate the Chinese New Year
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Holiday-Themed Sneakers
Puma “Chinese New Year” First Round
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Zodiac-Inspired Trainers
New Balance 574 Year of the Dragon Preps for the Chinese Holiday
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Chinese Zodiac Honoring Timepieces
The Chopard LUC XP Urushi Watch Credits the Year of the Horse
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Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
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Year of the Tiger Accessories
Prada Designs Goodies for Chinese New Year
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Chinese Celebration Shoes
The Nike Year of the Rabbit Rings in the Chinese New Year
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Retro Rabbit Sneakers
The Air Jordan 7 Year of the Rabbit Puts an Oriental Spin on the Classic Cou
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Reptilian Zodiac Kicks
Converse Jack Purcell 'Year of the Dragon' Celebrates the Animal of 2012
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Reptilian Holiday Shoes
The Adidas Superstar 80s Chinese New Year Sneakers Slither
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Chinese New Year Sneakers
Converse Shoes Add Fireworks to a Classic Design
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Tiger Print Kicks
Converse Extends Chinese New Year Sneaker Release With Golden Tiger Converse
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Celebratory Bunny Shoes
The Nike AF1 Year of the Rabbit Rings in the New Year in Style
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Chinese New Year High Tops
Converse Year of the Dragon Chuck Taylors Feature Fierce Eastern Design
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Reversible Zodiac Beanies
The Kangol 'Year of the Dragon' Trapper Gets Ready for Chinese Holidays
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Holiday-Commemorating Timepieces
Ring in the New Year With the Swatch Year Of The Dragon Watch
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Zodiac-Inspired Sneaks
The Air Jordan 2011 Year of The Rabbit Shoes are Flying Off the Shelves
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Year of the Tiger Kicks
SBTG Feline Fury and Flying Tiger Ring in the Chinese New Year
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New Years Designer Apparel
Celebrate the Holiday With These Stussy x CLOT Firecracker Shirts
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Zodiac Kicks
Nike Year of the Tiger Sneakers Are White & Gold
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Eastern Zodiac-Honoring Totes
The Year of The Horse Tote Fashionably Brings in the New Year
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Designer New Year Accessories
Celebrate Chinese Tradition with the BAPE Camo Red Pocket
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Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Lunar Festivity-Inspired Embroidered Shoes
Nike Unveils a New 喜喜 Design of the Air Force 1 Low
Opulent Kitty-Themed Capsules
Hello Kitty Partners with Kate Spade New York on a Luxurious Capsule
Festive Cartoon Plushies
7-Eleven’s New Limited Edition Sanrio Plushies are New Years-Themed
Asian Culture-Inspired Fashion Lines
Asai's Fall/Winter 2023 Debuted During London Fashion Week
New Year-Inspired Rugged Boots
Dr. Martens Presents the Year of the Dragon Collection
Horse-Inspired Fine Jewelry Collections
Gucci's Horsebit Fine Jewelry Collection is Exquisite
New Year-Inspired Basketball Shoes
Nike's KD 4 Sneaker Gets a Year of the Dragon Colorway
Chinese Motif-Inspired Streetwear
BAPE Launches its New 'A Rising Bape' Collection
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Cartoon-Honoring Lifestyle Footwear
The Hello Kitty Gazelle Sneaker Honor Her 50th Anniversary
Lunar Festivity-Inspired Fashion Capsules
KENZO Unveils the Year of the Dragon Collection
Snake-Inspired Textural Clogs
Birkenstock Presents the New Black Python Tokio Cazador
Celebratory New Year Sneakers
The New Balance 610 Lunar New Year Comes in Two Color Options
Dragon-Inspired Luxury Coats
Canada Goose is Embracing the Spirit of the Lunar New Year
Celebratory Dragon-Inspired Sneakers
Air Jordan's Year of the Dragon Sneakers Feature Green Scales
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
Waved Graphic Moccasin Shoes
Clarks Originals Unveils the Yin-Yang Collection of Shoes
Lunar Festivities-Inspired Timepieces
Swatch Celebrates the Year of the Dragon with New Watches
Dragon-Inspired Timepiece Designs
Arnold & Son Introduces Two Year of the Dragon-Inspired Watches
Brand Heritage Watch Collections
GUESS Celebrates with the Launch of Four Iconic Watches
Cartoon-Inspired Timepiece Designs
Swatch and Omega Present a Snoopy-Themed Moonswatch
Formal-Ready Collaborative Footwear
CLOT and adidas Join Forces on a New Sneaker Model
Festive Lunar New Year Sneakers
The Skechers Street™ Uno: Year of the Dragon Fuses Style & Comfort
Anime-Inspired Retro Apparel
Onitsuka Tiger Launches the New 'Astro Boy' Apparel Collection
Lustrous Snake-Inspired Bottle Designs
Remy Martin Collaborates with Huang Yu Xing
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Calligraphy-Covered New Year Fragrances
The Diptyque Lunar New Year Collection is Ornate
New Year-Themed Plush Toys
These Year of the Dragon Plushies are Launching at Disney Store Japan
Festival-Ready Footwear Series
ALDO Unveils Various Designs Prepared for Summer Festivals
Spring-Ready Premium Fashion Boots
Fendi and Red Wing Create Boots for Spring/Summer 2025
New Year Cafe Merchandise
Starbucks New Year’s Collection Marks the Year of the Dragon
Cafe New Year Ornaments
These Starbucks Japan Year of the Dragon Figurines are by Shimada Koen
Animal-Themed Apparel Collections
KENZO Releases Its New 'Varsity Jungle' Apparel Collection
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Elegant New Year-Inspired Fashion
The Alexander Wang 2024 Lunar New Year Capsule is Celebratory
Cowboy-Inspired Runways
Louis Vuitton FW 2024 features Heavy Cowboy Motifs
Dragon-Honoring Luxurious Cars
Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars
Bold Holiday Watch Collections
The Swatch 2024 Holiday Collection Highlights Festive Looks
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Fast Food Mahjong Sets
McDonald's and Hello Kitty Collaborate with a Crystal Mahjong Set
Star-Studded Bag Campaigns
Balenciaga Unveils the New Rodeo Handbag Campaign
Lunar New Year Donuts
Krispy Kreme Year of the Snake Donuts are Arriving in Japan
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Seasonal New Year-Inspired Apparel
lululemon Launches a New Collection for the Year of the Dragon
Shimmery New Year-Inspired Streetwear
Hajime Sorayama Joins PUMA On a LNY Collection
Western-Inspired Americana Footwear
G.H. Bass Launched its Out West Collection of Premium Shoes
Kentucky Derby-Inspired Lines
Homme+femme & Churchill Downs Release the Kentucky Derby Collection
Lunar New Year-Inspired Accessories
ALEXANDER MCQUEEN Launched a Lunar New Year Accessories Line
Good Fortune Jewelry Collections
The Astrid & Miyu Lucky Charm Collection Has Fortuitous Motifs
Japanese Festival-Inspired Sneakers
Nike Unveils New Nike Dunk Low Sneakers in 'Setsubun' Colorway
Exclusive Zodiac-Inspired Timepieces
Arnold & Son Sculpted a Year of the Rabbit Exclusive Watch
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
Lunar Festivity-Inspired Eyewear
Oakley Presents a Lunar New year Capsule for 2024
Holiday Statement Collections
The Aldo 2024 Holiday Collection Features Festive Bows and Glitz
Japanese-Made All-Leather Footwear
Hender Scheme Launches a Look at its Winter/Spring 2025 Series
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Martial Arts-Inspired Shoes
CLOT Celebrates the Legacy of Bruce Lee with its New CLOTEZ Colorway
Ramadan-Themed Fashion Collections
& Other Stories Unveils its Ramadan Ready-to-Wear Collection
Chinese Community-Honoring Sneakers
Nike Unveils New Sneakers Honoring San Francisco's Chinatown
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Fragrance-Integrated Fashion Accessories
Versace Integrates the Bright Crystal Perfume to Shoes
Scale Texture Lifestyle Sneakers
adidas Celebrates the Year of the Snake with a Superstar Shoe
Branded Outsole Luxe Footwear
Daniel Lee's Burburry FW23 Footwear Highlights the Soles
Horseback Riding-Inspired Fashion Collections
The STAMM Spring/Summer 2024 Collection is Playful
Dragon-Infused Streetwear Capsules
BlackEyePatch Unveils its Dragon-Themed Spring 2024 Capsule
Festive New Year-Inspired Sneakers
New Balance Presents Two New 991 Sneaker Variations
Revived Vintage Luxury Bags
Gucci Presents a New Iteration of the Classic Horsebit Chain Bag
Colorful Zodiac Motif Capsules
Dior x KAWS Partner Again for Menswear Inspired by Snakes
Captivating Cozy Fall Fashion
Aries' Fall/Winter 2023 Capsule is Playful and Unique
Zipper-Adorned Lifestyle Sneakers
PHANTACi and PUMA Unveil the Zipper-Adorned PUMA Suede
Lunar New Year-Inspired Mochis
Mochi Gummies Highlights Its Compatibility with Lunar New Year
Dragon-Honoring Fortune Cans
MUJI Reveals a New Collection of Dragon-Themed Fukukan Charms
Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection
Futuristic Collaborative Footwear
Feng Chen Wang Unveils a new Crocs Collaboration
Lunar New Year-Celebrating Coffees
Nguyen Coffee Supply Welcomes the Year of the Dragon
Tiny Chinese Zodiac Figurines
Starbucks Japan Teams Up with Shimada Koen for the Year of the Snake
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Chinese Festival-Inspired Sneakers
Nike's Air Max Plus Celebrates China’s Longtaitou Festival
Lucky Keyboard Keycap Collections
The Drop + Boba.Types DCD Lunar New Year Keycap Set is Vibrant
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Lunar New Year-Honoring Watches
Breguet Unveils Two New Timepieces to Honor the Dragon
Chic Modern Fashion Collections
Hugo X Les Benjamins Blends Eastern and Western Fashion
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Lunar New Year-Inspired Jewelry
Jane Win is Set to Launch the Year of the Dragon Pendant
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Equestrian-Inspired Tech Accessories
Hermès Launch Equestrian-Inspired Apple Accessories
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Lunar New Year-Honoring Speakers
Yao Bao and Wa Liu Design the Devialet Phantom I 108 dB
Worldly Factory-Created Fashion Bags
MSCHF Taps Factories to Contribute to the GSCTH Bag
Futuristic Collaboration Footwear Collections
The Crocs x Feng Chen Wang Collection Has Two Styles
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Animal-Free Material Purses
The Gucci Horsebit 1955 Bag Now Comes in a Demetra Material
Kung Fu-Inspired Lifestyle Sneakers
Nike and CLOT Unveil New 'CLOTEZ' Sneakers in 'Red/White/Blue'
Playful Intergalactic Graphic Streetwear
Lorenz Presents its New Graphic Capsule for FW23
Coastline-Inspired Spring Fashion
Universal Works and Flower Mountain Launch a New Capsule
Dragon-Motif Motor Scooters
The New Graphic Vespa 946 Dragon Celebrates Lunar New Year
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Anniversary-Commemorating Cat Watches
Casio Previews its New Hello Kitty Watch Collaboration
Interchangeable Themed Shoe Charms
Coach Debuts Shoe Charms to Captivate Gen Z Audiences
Equestrian-Inspired Winter Accessories
Stella McCartney Highlights Horse Power for Winter 2023
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Equestrian-Inspired Luxe Boots
Gucci Presents its New Harness Boots Joining the SS23 Range
Car-Inspired Retro Apparel Collections
Dsquared2 and Honda Release Y2K-Inspired Apparel Collection
Functional Relaxed Winter Footwear
The SUICOKE FW24 Footwear Collection Has Over 40 Styles
Japanese Streetwear-Inspired Shoes
Clarks Presents the Harajuku Pack Honoring Streetwear History
Chinese Dynasty-Themed Footwear
LI-NING and Clarks Originals Launch a Through His Steps Shoe
Dramatically Elongated Red Pockets
The Secret Little Agency and Mother Create a Long Bao
Brand Ambassador-Designed Collections
Tod’s Unveils Exclusive Capsule Collection with Xiao Zhan
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Chinese Beauty Expansions
Huaxizi Unveils a New Cosmetic Series in its First Global Product Launch
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Luxe Lucky Symbol Pendants
Jane Win's LUCKY Starry Horseshoe Pendant is Effortlessly Chic
Reprised Fall Apparel Capsules
SHEIN Reimagines Autumnal Fashion Looks with Western Motifs
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Vibrant Seoul-Inspired Fashion Campaigns
Gucci's Horsebit Campaign Features Hanni from NewJeans
Handbag-Themed Bar Takeovers
Burberry Celebrates the Launch of its Rocking Horse Bag at MO Bar
Textural Update Skate Sneakers
Vans Unveils a Limited-Edition Range with Zhang Quan for LNY
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Juxtaposing Influenced Spring Fashion
Universal Works Presents the Space Cowboy SS23 Collection
Lunar Celebration Cognacs
Maison Courvoisier & Jiannan Huang Collaborated on The Dragon Collection
Nostalgic Retro-Style Luxe Bags
Burberry Unveils the New Rocking Horse Bag with Various Hues
Lunar Zodiac-Inspired Jewelry Charms
Ai Weiwei and TASCHEN Join Forces on the Zodiac Charms
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
On-Demand Lunar New Year Deliveries
DoorDash Partners with Craig Wong to Celebrate Lunar New Year
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Trailblazing Equestrian Apparel
Hugo Boss is Expanding Into Equestrian With Its Latest Collection
Lucky Clover-Inspired Sneakers
Patta and Converse Teamed Up on a A New One Star Pro Shoe
Colorful Zodiac Candles
Anthropologie's Zodiac Candle Collection is Whimsical and Transportive
Chinese Restaurant-Branded Fashion Lines
MR CHOW Launches Its Inaugural Clothing Collection
Metamorphosing Fall-Ready Fashion
DZHUS Presents its New Seasonal Transit Collection
Humanity-Exploring Fall Fashion Capsules
XANDER ZHOU Presents STREET CORNER 3.0 For FW23