Nike Unveils New Sneakers Honoring San Francisco's Chinatown
Mickey Phoon — May 10, 2023 — Fashion
References: solecollector
Nike has revealed new sneakers that honor San Francisco's Chinese community, which is one of the largest Chinese communities in the United States. The sneakers are based on the Nike Dunk High model, dubbed the 'Gold Mountain' edition. In addition, the sneakers will be launched during AAPI Heritage Month.
The Nike Dunk High' Gold Mountain' sneakers arrive in white leather uppers with light gray overlays in suede material. There is a Gold Mountain graphic on the heel, and the insole of the sneakers illustrates the Mandarin words "Gau Gum Saan," translating to "Old Gold Mountain." The meaning of the word refers to the events during the 1860s where Chinese immigrants migrate to Gold Mountain, referencing San Francisco and other notable locations to search for new homes for themselves. The sneakers will be available on May 9.
Image Credit: Nike
The Nike Dunk High' Gold Mountain' sneakers arrive in white leather uppers with light gray overlays in suede material. There is a Gold Mountain graphic on the heel, and the insole of the sneakers illustrates the Mandarin words "Gau Gum Saan," translating to "Old Gold Mountain." The meaning of the word refers to the events during the 1860s where Chinese immigrants migrate to Gold Mountain, referencing San Francisco and other notable locations to search for new homes for themselves. The sneakers will be available on May 9.
Image Credit: Nike
Trend Themes
1. Community-honoring Footwear - The trend of creating sneakers or footwear honoring various cultural communities.
2. Heritage-themed Sneakers - The trend of designing sneakers that reflect the history and heritage of a specific community.
3. Localization of Products - The trend of customizing products, such as sneakers, to reflect local culture and history.
Industry Implications
1. Sports Apparel - Opportunities for sports apparel companies to create apparel that reflects local cultures and communities.
2. Tourism - Opportunities for tourism and travel agencies to promote local experiences tied to cultural heritage.
3. Marketing and Advertising - Opportunities for marketing and advertising agencies to tap into the trend of localizing products and promoting heritage and cultural themes.
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