Nike's Air Max Plus Celebrates China’s Longtaitou Festival
Mickey Phoon — February 23, 2023 — Fashion
References: hypebeast
Sports fashion brand Nike has released a new Air Max Plus shoe with colorways from the Chinese cultural tradition of the Longtaitou Festival. This special sneaker colorway is released right after the Lunar New Year celebration and the Chinese tradition theme that this sneaker follows is the Longtaitou Festival, which regards celebrates the first rains of spring. It is also a celebration time for making offerings to the Dragon God for a good farming season ahead.
The color of the upper consists of blue, white, and pink hues across it. Additionally, there are new additions to the sneaker with blending color schemes, graphic insoles, and extra laces. The classic Nike logo in red is on the middle of the upper and there is a line of brown leather above the midsole of the sneaker. The black laces are tied beneath the sneaker, going under and back up to the tongue. There are also Chinese characters written on the sole of the sneakers, in which the sole of the right sneaker translates to “thank you for coming” and the Chinese character on the sole of the left sneaker translates to “fortune is shining down on you.” The sneaker is currently available in Chinese market regions.
Image Credit: Nike, hypebeast, hypebeast
The color of the upper consists of blue, white, and pink hues across it. Additionally, there are new additions to the sneaker with blending color schemes, graphic insoles, and extra laces. The classic Nike logo in red is on the middle of the upper and there is a line of brown leather above the midsole of the sneaker. The black laces are tied beneath the sneaker, going under and back up to the tongue. There are also Chinese characters written on the sole of the sneakers, in which the sole of the right sneaker translates to “thank you for coming” and the Chinese character on the sole of the left sneaker translates to “fortune is shining down on you.” The sneaker is currently available in Chinese market regions.
Image Credit: Nike, hypebeast, hypebeast
Trend Themes
1. Cultural-inspired Fashion - Incorporating elements of cultural festivals and traditions in fashion pieces can tap into consumers' emotional connections to their heritage and result in increased sales.
2. Personalized Insoles - Customized or graphic insoles can provide a unique touch to sneakers and improve overall shoe comfort, potentially leading to a competitive advantage in the footwear industry.
3. Localized Product Offerings - Designing products that specifically cater to regional markets, such as China, can result in increased sales and brand loyalty.
Industry Implications
1. Sports Fashion - The intersection of sports and fashion is a growing industry, and incorporating cultural elements can differentiate brands and appeal to a wider audience.
2. Footwear - The footwear industry is constantly looking for ways to innovate and differentiate their products, and personalized features such as graphic insoles can provide a unique selling point.
3. Marketing and Advertising - Creating targeted marketing campaigns and localized product offerings can increase brand awareness and appeal to consumers on a personal level.
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