PRONOUNCE Introduces its New Collection for FW23
Chinese fashion imprint PRONOUNCE unveils its newest collection designed for the Fall/Winter 2023 season showcased during London Fashion Week. It continues to explore its Chinese heritage and reflects upon the digital era by examining the early stages of humanity. This includes the ancient form of communication including inscribed shell motifs, oracle bones, and knotting notes.
The entire capsule was showcased in a white-walled room that is detailed with peeling paint, tough finishes, and a retro feel. Some of the designs include a nylon coat with metallic paneling accents, knitwear with gradient tones, and wool jeans with asymmetric cuts. There are also blazers with embroidered details paired together with slouchy trousers to push forth a more gender-neutral design language.
Image Credit: Pronounce, hypebeast
The entire capsule was showcased in a white-walled room that is detailed with peeling paint, tough finishes, and a retro feel. Some of the designs include a nylon coat with metallic paneling accents, knitwear with gradient tones, and wool jeans with asymmetric cuts. There are also blazers with embroidered details paired together with slouchy trousers to push forth a more gender-neutral design language.
Image Credit: Pronounce, hypebeast
Trend Themes
1. Chinese Heritage-inspired Fashion - There is an opportunity for luxury fashion brands to tap into their heritage and reinterpret traditional designs and motifs for the modern era.
2. Gender-neutral Fashion - The rise of gender-neutral fashion presents an opportunity for traditional fashion brands to broaden their audience and create unique designs that cater to a wider range of consumers.
3. Retro-inspired Design - There is an opportunity to draw inspiration from past design styles and incorporate them into modern fashion, creating unique and distinctive designs that stand out in a crowded market.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage their heritage and incorporate traditional design motifs into their collections, creating a unique selling proposition that sets them apart from other brands.
2. Gender-neutral Fashion - The rise of gender-neutral fashion presents a growth opportunity for new and established fashion brands alike to tap into this market and differentiate themselves from competitors.
3. Digital Fashion - There is an opportunity to leverage digital design tools to create innovative and unique designs that incorporate traditional design motifs, blending the past and the future in an exciting way.
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