Givenchy's Red Accessories Celebrate the Chinese New Year
Laura McQuarrie — December 24, 2013 — Marketing
References: vogue.it & luxuryshoppers.net
In celebration of the upcoming Chinese New Year on January 31st, Givenchy launched a line of red accessories.
The star is on symbol that is used by both Givenchy and China, so naturally, it makes an appearance on quite a few of the pieces in the collection. The line of red accessories celebrating the Chinese New Year consists of lucky red handbags, clutches, keychains and wallets.
The Chinese New Year marks 2014 as the year of the Horse and there are no signs of this in the collection. However, one of the plain red clutches features a gilded shark tooth zipper pull, which is a nice detail, considering that shark teeth are revered as symbols of good luck. Hopefully all who carry around these accessories will be as prosperous as they are stylish in the coming year.
The star is on symbol that is used by both Givenchy and China, so naturally, it makes an appearance on quite a few of the pieces in the collection. The line of red accessories celebrating the Chinese New Year consists of lucky red handbags, clutches, keychains and wallets.
The Chinese New Year marks 2014 as the year of the Horse and there are no signs of this in the collection. However, one of the plain red clutches features a gilded shark tooth zipper pull, which is a nice detail, considering that shark teeth are revered as symbols of good luck. Hopefully all who carry around these accessories will be as prosperous as they are stylish in the coming year.
Trend Themes
1. Celebration of Chinese New Year - Opportunity for brands to create limited edition accessories to commemorate important cultural holidays.
2. Symbolism in Fashion - Incorporating symbolic elements into designs can create a deeper connection with consumers and appeal to specific cultural traditions.
3. Color-themed Collections - Designing collections based on a specific color can create a cohesive and visually appealing product line.
Industry Implications
1. Fashion - Fashion brands can leverage cultural events to create exclusive collections that resonate with consumers.
2. Accessories - The accessories industry can capitalize on the trend of incorporating cultural symbolism into product designs.
3. Luxury - Luxury brands can create high-end limited edition items tied to cultural celebrations, appealing to their target audience.
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