The Secret Little Agency and Mother Create a Long Bao
Amy Duong — January 27, 2024 — Art & Design
References: thesecretlittleagency & designtaxi
The Secret Little Agency to celebrate the upcoming Lunar New Year with a specially designed Long Bao. 2024 marks the Year of the Dragon and in the cultural practice, the red pockets are filled with money as a sign of good luck, which is a custom that dates back to the Han Dynasty in 202 BC.
This year represents success and dignity fostering growth and abundance. The Long Bao design between the two efforts is defined by a dramatically long structure. A spokesperson from The Secret Little Agency explains “The Chinese dragon is known and pronounced as ‘long’ or ‘loong’, so this dragon year, we decided to extend the red packet and make it long-er."
Image Credit: The Secret Little Agency
This year represents success and dignity fostering growth and abundance. The Long Bao design between the two efforts is defined by a dramatically long structure. A spokesperson from The Secret Little Agency explains “The Chinese dragon is known and pronounced as ‘long’ or ‘loong’, so this dragon year, we decided to extend the red packet and make it long-er."
Image Credit: The Secret Little Agency
Trend Themes
1. Extended Red Pockets - The specially designed Long Bao features a dramatically elongated structure, celebrating the Chinese dragon as a symbol of success and dignity.
2. Year of the Dragon Celebration - The collaboration between Mother and The Secret Little Agency presents a unique way to commemorate the Lunar New Year, inspired by the cultural tradition of red pockets.
3. Innovative Lunar New Year Packaging - The Long Bao design offers a disruptive approach to the traditional red pocket, creating a visually striking and memorable packaging experience.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways to incorporate cultural symbols and traditions into marketing campaigns, as demonstrated by the extended red pockets collaboration.
2. Food and Beverage - The food and beverage industry can tap into the Lunar New Year festivities by creating special edition products that embrace cultural customs, such as the Long Bao design.
3. Packaging - The packaging industry can find inspiration in the unique and visually appealing Long Bao design, revolutionizing product packaging for special occasions and celebrations.
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