The Year of The Horse Tote Fashionably Brings in the New Year
Malika Renee Butss — January 11, 2014 — Fashion
References: luxurylaunches
Chinese New Year is right around the corner and what better way to fashionably strut into the new year than with the Year of The Horse Tote?
Mega department store Bloomingdale's had such a great response last Chinese New Year when it decided to honor the Eastern tradition New Year with a line of couture dedicated to the on coming year. Back again with the same concept, Bloomingdale's released a line of Year of The Horse-themed couture as well as pop-up shops. Among these grand items is this simple and chic horse tote appropriate for any occasion.
The store will also be participating in a lot of giveaways and more festivities in recognition of the upcoming holiday.
Mega department store Bloomingdale's had such a great response last Chinese New Year when it decided to honor the Eastern tradition New Year with a line of couture dedicated to the on coming year. Back again with the same concept, Bloomingdale's released a line of Year of The Horse-themed couture as well as pop-up shops. Among these grand items is this simple and chic horse tote appropriate for any occasion.
The store will also be participating in a lot of giveaways and more festivities in recognition of the upcoming holiday.
Trend Themes
1. Eastern Zodiac-inspired Fashion - The popularity of Bloomingdale's Year of The Horse Tote line indicates a demand for fashion items inspired by the Eastern zodiac.
2. Holiday-themed Couture - Holiday-themed couture lines, such as Bloomingdale's Year of The Horse Tote line, create a unique opportunity for retailers to capitalize on seasonal celebrations and engage with customers.
3. Pop-up Shops - The use of pop-up shops, like Bloomingdale's did for the Year of The Horse Tote line, is a disruptive innovation opportunity for retailers to reach new customers and test new concepts.
Industry Implications
1. Fashion Retail - The success of Bloomingdale's Year of The Horse Tote line suggests an opportunity for fashion retailers to create lines of holiday-themed couture and increase sales during seasonal celebrations.
2. Department Store - As a department store with a wide selection of products, Bloomingdale's has an opportunity to create holiday-themed collections and pop-up shops to increase customer engagement and sales during special events.
3. Retail Marketing - Pop-up shops and giveaways, like those used by Bloomingdale's during the Year of The Horse Tote launch, create an opportunity for retailers to increase brand awareness and customer outreach during festive seasons.
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