Ai Weiwei and TASCHEN Join Forces on the Zodiac Charms
References: click.linksynergy & designtaxi
Ai Weiwei works together with TASCHEN to present new Zodiac Charm designs that draw inspiration from his sculpture from 2010 dubbed Circle of Animals/Zodiac Heads. The artist continues to dive into Chinese mythology and creates a selection of charms that can be wearable but also representative of ancient narratives.
The historical significance of the zodiac is represented in the design and all of the charms are made in a hand-cast 999 pure gold form. Each one is based on the animal figures that are from the artist's earlier work. The charms are detailed with an animal sign and on the other side is its respective ancient Chinese calligraphy to honor the mythological race of the zodiac and its order of the 12 Earthly Branches.
Image Credit: TASCHEN
The historical significance of the zodiac is represented in the design and all of the charms are made in a hand-cast 999 pure gold form. Each one is based on the animal figures that are from the artist's earlier work. The charms are detailed with an animal sign and on the other side is its respective ancient Chinese calligraphy to honor the mythological race of the zodiac and its order of the 12 Earthly Branches.
Image Credit: TASCHEN
Trend Themes
1. Lunar Zodiac-inspired Jewelry - Zodiac-inspired jewelry designs that draw inspiration from Chinese mythology and ancient narratives.
2. Hand-cast 999 Pure Gold Charms - Charms made from pure gold using hand-casting techniques, representing a luxury and high-quality jewelry trend.
3. Incorporating Ancient Chinese Calligraphy in Jewelry - Jewelry designs that incorporate ancient Chinese calligraphy to honor the mythological race of the zodiac and its order of the 12 Earthly Branches.
Industry Implications
1. Luxury Jewelry - The luxury jewelry industry can leverage lunar zodiac-inspired designs to appeal to customers interested in Chinese mythology and ancient narratives.
2. Fine Metal Casting - The fine metal casting industry can explore the production of hand-cast 999 pure gold charms to cater to the demand for high-quality and luxurious jewelry pieces.
3. Ancient Calligraphy Art - The ancient calligraphy art industry can collaborate with jewelry designers to create unique pieces that integrate ancient Chinese calligraphy, bridging the gap between traditional art and wearable accessories.
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