MSCHF Taps Factories to Contribute to the GSCTH Bag
References: highsnobiety
MSCHF presents a look at its new GSCTH bag, which marks its third and it is comprised of familiar elements. The bag's name is complex and it is made by a network of factories and their contributions from across the globe. In the end, the fashion imprint drew elements from four different designer bags to create the GSCTH.
The factories were all given very vague instructions on what bags they should be inspired by and started with a factory in Peru to create the Hermes Birkin. After this, the brand tapped the help of a factory in Portugal to turn it into something similar to the CELINE Luggage Bag. The next process was a factory in India instructed to replicate the Dior Saddle Bag. It was finished in a factory in China with the influence of the Balenciaga Hourglass bag.
Image Credit: MSCHF
The factories were all given very vague instructions on what bags they should be inspired by and started with a factory in Peru to create the Hermes Birkin. After this, the brand tapped the help of a factory in Portugal to turn it into something similar to the CELINE Luggage Bag. The next process was a factory in India instructed to replicate the Dior Saddle Bag. It was finished in a factory in China with the influence of the Balenciaga Hourglass bag.
Image Credit: MSCHF
Trend Themes
1. Factory-created Fashion Bags - MSCHF's GSCTH bag is a prime example of factory-created fashion bags, tapping into a global network of factories to create a unique and eclectic design.
2. Collaborative Global Manufacturing - The collaboration between factories in Peru, Portugal, India, and China showcases the potential of collaborative global manufacturing in the fashion industry, resulting in innovative and diverse products.
3. Hybrid Designer Bag - The GSCTH bag exemplifies the trend of hybrid designer bags, combining elements from renowned brands like Hermes, CELINE, Dior, and Balenciaga to create a distinctive and unconventional design.
Industry Implications
1. Fashion Manufacturing - The MSCHF GSCTH bag highlights the innovation and potential within the fashion manufacturing industry, presenting an opportunity for brands to explore collaborative and global production processes.
2. Luxury Fashion - Luxury fashion brands can leverage the trend of hybrid designer bags, like the GSCTH, to introduce unique and exclusive products that appeal to consumers seeking unconventional and eclectic designs.
3. Sustainable Fashion - Through the use of factories located in different parts of the world, the GSCTH bag exemplifies the potential for sustainable fashion practices, allowing brands to minimize carbon footprint and promote ethical manufacturing processes.
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