Oakley Presents a Lunar New year Capsule for 2024
Amy Duong — January 4, 2024 — Art & Design
Oakley introduces a bold new range to ring in the 2024 year of the Dragon with the Lunar New Year capsule. It is inspired by the strong energy of the Wood Dragon and this marks the brand's first capsule that honors the dragon and its demeanor.
There are four pieces in the capsule including the reimagined Holbrook, Sutro eyewear, Line Miner Goggles, and the MOD1 helmet. All of these are revamped with a tonal palette and motifs that celebrate the Dragon. The brand explains that the new collection “encourages wearers to depart from tradition and boldly embrace the future. Notably, [the dragon] is distinguished for its daring, and future-forward nature, traits which the brand embraces and brings to life in its newest collection.”
Image Credit: Oakley, hypebeast, oakley
There are four pieces in the capsule including the reimagined Holbrook, Sutro eyewear, Line Miner Goggles, and the MOD1 helmet. All of these are revamped with a tonal palette and motifs that celebrate the Dragon. The brand explains that the new collection “encourages wearers to depart from tradition and boldly embrace the future. Notably, [the dragon] is distinguished for its daring, and future-forward nature, traits which the brand embraces and brings to life in its newest collection.”
Image Credit: Oakley, hypebeast, oakley
Trend Themes
1. Lunar Festivity-inspired Eyewear - Creating eyewear collections inspired by cultural celebrations opens up opportunities for brands to tap into festive markets.
2. 2024 Year of the Dragon Capsule - Capitalizing on the Chinese zodiac and cultural symbolism can lead to innovative product lines that resonate with consumers.
3. Reimagined Eyewear with Motifs - By incorporating cultural motifs into eyewear designs, brands can appeal to fashion-conscious consumers looking for unique and meaningful products.
Industry Implications
1. Eyewear - The eyewear industry can explore new design directions by incorporating cultural themes into their products.
2. Fashion - Fashion brands can leverage cultural celebrations to create limited edition collections and attract diverse consumer segments.
3. Accessories - The accessories industry can find opportunities in creating culturally inspired products that complement different occasions and festivities.
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