NIKE's Year of the Horse Shoes Celebrate the 2014 Chinese New Year
Laura McQuarrie — December 28, 2013 — Fashion
References: hypebeast & highsnobiety
To celebrate 2014 and the arrival of the Chinese New Year, NIKE is continuing its tradition of Zodiac-inspired footwear this year with a pair of Year of the Horse shoes.
This year's Chinese New Year-inspired shoes are interpreted on a pair of NIK Air Max 1 shoes. The leather and suede texturing of the shoes themselves is gray and inspired by the hides of thoroughbred horses. The inside of the shoes is lined with a green jade color, which is symbolic of luck.
The outside of the trainers features the iconic NIKE logo in gold, as well as tongues imprinted with a round Year of the Horse stamp. A golden lace tab on the shoes introduces another gold element that reads: “great success with the arrival of the horse” in Chinese.
The limited shoes will be available on the ninth of January and hopefully will bring luck and prosperity to those who wear them in celebration of the Chinese New Year.
This year's Chinese New Year-inspired shoes are interpreted on a pair of NIK Air Max 1 shoes. The leather and suede texturing of the shoes themselves is gray and inspired by the hides of thoroughbred horses. The inside of the shoes is lined with a green jade color, which is symbolic of luck.
The outside of the trainers features the iconic NIKE logo in gold, as well as tongues imprinted with a round Year of the Horse stamp. A golden lace tab on the shoes introduces another gold element that reads: “great success with the arrival of the horse” in Chinese.
The limited shoes will be available on the ninth of January and hopefully will bring luck and prosperity to those who wear them in celebration of the Chinese New Year.
Trend Themes
1. Zodiac-inspired Footwear - Opportunity for companies to create limited edition shoes for annual celebrations or special occasions
2. Cultural Symbolism in Fashion - Opportunity for designers to incorporate traditional cultural symbols in modern fashion products
3. Limited Edition Collectibles - Opportunity for brands to create unique and exclusive collections that appeal to collectors and enthusiasts
Industry Implications
1. Footwear - Brands can incorporate cultural symbolism or special edition designs in their products to attract specific consumer segments
2. Fashion - Fashion designers can explore opportunities to incorporate cultural symbolism in their new collections, opening doors for new design directions
3. Collectibles - Limited edition collectibles can become a niche market that offers exclusive products and generates high revenue streams for brands and designers
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