While it seems like there are some brands that can get away with applying an iconic logo to just about anything, some of the most unexpected brand products end up being genius and others leave you scratching your head in confusion.
Rather than relating in some way to the main product or service that a brand promotes, creations like Nutella's Bluetooth speaker, IKEA's beer, KFC's line of chicken-fried accessories (for wearing, not eating) and McDonald's introducing an upscale line of dishware in France are all great examples of unexpected products that have seemingly come out of nowhere.
While these branded items may seem peculiar at first, usually there's a way that they tie in with the brand's core message. For example, the Tiffany & Co. Central Park Wine Carrier has absolutely nothing to do with jewelry, but it does reinforce enjoyment of the finer things in life.
21 Unexpected Brand Products
From Upscale Fast Food Mugs to Sweet Hazlenut Rhythm Blasters:
Laura McQuarrie — Nov 26, 2014 — Marketing
21
Iconic Brand Mashup Designs
The 'Unexpected Products' Series Explores Our Relationship with Brands
20
Beer-Inspired Kicks
The Mark McNairy and Heineken Collaboration Has Created Great Shoes
19
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
18
Luxe Potato Chip Branding
This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis
17
Bizarre Chocolate Eggs
Unilever Introduces Different Flavors to "Broaden the Appeal of Easter"
16
Beer Brand Bags
The Heineken x Parabellum Canvas Tote Celebrates Fashion and Culture
15
Beer-Branded Stilettos
The Heineken Heels May Not be for Everyone
14
Upscale Popcorn Tins
Pipo's Gourmet Popcorn Snacks Are Elegantly Packaged
13
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
12
Jewelry Branded Card Decks
These Tiffany Playing Cards are for the Ritzy Lifestyle
11
Sweet Hazelnut Rhythm Blasters
The Nutella Bluetooth Speaker is a Chocolate-Filled Boombox
10
Hybrid Candy Sodas
Sonic's Latest Candy Drink Mix Follows the Brand's Nerds Soda
9
Video Game-Themed Snacks
Konami's Metal Gear Solid Chocolate Crunch Sold at Tokyo Game Show 2014
8
Fried Chicken Keyboards
This Computer Accessory is Designed to Look Like KFC Meal Items
7
Jewelry Branded Picnic Kits
'The Central Park Wine Carrier' by Tiffany & Co. is Adorable
6
Vibrant Music-Inspired Liqueurs
The New 'Smirnoff Electric' Range Comes in Four Bold Flavors
5
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
4
Candied Earphones
The Sweet Jolly Rancher and Hershey's Kisses Candy Earbuds
3
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
2
Furniture Brand Brews
IKEA Beer 'Ol Mork Lager' is Now Available at UK Stores
1
Cotton Candy-Flavored Milks
These Healthy Milk Beverages Come in an Unexpected Flavor
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Fusional Breakfast-Inspired Macaroni Pastas
KRAFT Introduced the Everything Bagel Mac & Cheese
Snack-Stashing Boots
Pringles x Crocs Collaborated on Footwear Inspired by Crisps
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Fashion House Chip Bags
Balenciaga Presents Its Own Branded Premium Snack Bags
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Shoe Brand QSR Collaborations
McDonald's and Crocs Join Forces on Crocs Clips Toys
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Artist-Designed Cafe Products
This Starbucks Japan Drinkware Features Shogo Sekine Artwork
Coffee Chain-Themed Gifts
Tim Hortons Introduces its Expansive Holiday Collection
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Antacid-Inspired Bags
The TUMS Bag Fuses Food, Fashion and Heartburn Relief
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Luxurious Debut Tableware Capsules
Louis Vuitton Presents its First Tableware Collection
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Transformed Carry-All Pillow Bags
IKEA Transforms its Iconic FRAKTA Bag to a RESTEN Plush
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Reimagined Curiously Functional Products
The New DIDIM Design Series Honors Everyday Objects
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Coffee Shop Merchandise Collaborations
Dunkin' Released an Exclusive Collaboration with 'AMBUSH'
Tomato-Inspired Clutches
A Meme Inspired an Unconventional LOEWE Tomato Accessory
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Pop Art Creative Collections
The KAWS + Warhol UT Collection Caters to Art Lovers
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Branded Chocolate Ice Creams
These Reese’s Ice Cream Products are Headed to the UK
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
QSR Coffee-Based Fragrant Candles
Homesick x Dunkin’ Donuts Offer Espresso-Infused Products
Chocolate-Collaborative Tech Accessories
Samsung and Hershey's Join on a Accessory Capsule
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Unique Seasonal QSR Items
Chick-fil-A Unveiled a New Sensorial Burger and Banana-Flavored Treats
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
QSR Fashion Capsules
The KFC X BOXLUNCH Collection Captures the Essence of a Fried Chicken Legacy
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
QSR-Backed Clog Capsules
Crocs and McDonalds Release a Collaborative Clog Capsule
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Confection-Inspired Cereal Cups
These New Cereal Cups Come in Four Familiar Flavors
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Condiment-Branded Varsity Jackets
Mike's Hot Honey & Starter Launch Limited-Edition Varsity Jacket
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
QSR Chicken-Themed Drinkware
The KFC x Corkcicle Collab Features Three Limited Edition Items
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Actor-Approved Cafe Menus
The Dunkin' DunKings Menu Includes Two Options
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
QSR-Backed Holiday Promotions
KFC Launches a Holiday Bucket and Merchandise Shop
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Magical Jelly Bean Products
The Jelly Belly Harry Potter Collection Has Four New Treats
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Ultra-Femme Floral Tumblers
Stanley's Collaboration with LoveShackFancy Focuses on Dainty Prints
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Celebrity-Backed Breakfast Mixes
The Latest Duncan Hines Dolly Parton Products are Arriving Now
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula