Sonic's Latest Candy Drink Mix Follows the Brand's Nerds Soda
Jana Pijak — April 29, 2015 — Lifestyle
References: news.yahoo
American fast food chain Sonic gained a large fan following after releasing their Nerds candy soda and plans to add another sugary drink to their menu in coming months. Though caloric, this hybrid soda adds a fun twist to the brand's iconic Slush drinks.
In a recent statement, Sonic CEO Cliff Hudson confirmed that the soda will be launching across American locations this summer. In an effort to appeal to millennial consumers, fast food brands are upping the creativity of classic menu items and are opting for products that are more daring and unexpected rather than those that are offered by competitors.
Sonic's latest candy soda products appeal to a younger consumer and are a staple extreme foodies and snack lovers are guaranteed to try.
In a recent statement, Sonic CEO Cliff Hudson confirmed that the soda will be launching across American locations this summer. In an effort to appeal to millennial consumers, fast food brands are upping the creativity of classic menu items and are opting for products that are more daring and unexpected rather than those that are offered by competitors.
Sonic's latest candy soda products appeal to a younger consumer and are a staple extreme foodies and snack lovers are guaranteed to try.
Trend Themes
1. Hybrid Candy Sodas - Sonic's Nerds and upcoming candy sodas demonstrate a trend towards sugary, creative drinks that appeal to millennials and extreme foodies.
2. Innovative Fast Food Offerings - Fast food brands like Sonic are innovating their menus with creative, unexpected products to appeal to younger and more adventurous customers.
3. Caloric Indulgence - Despite concerns over sugar and calorie intake, the popularity of hybrid candy sodas shows a trend towards indulgent, fun food and drink options.
Industry Implications
1. Fast Food - The fast food industry is embracing innovation in products like candy sodas to differentiate themselves in a competitive market.
2. Beverage - Beverage companies are experimenting with sugary, creative drinks that appeal to a younger consumer, as seen in Sonic's candy soda offerings.
3. Snack - Hybrid candy sodas and extreme foodie culture demonstrate a trend towards indulgent, outrageous snacks that are popular among younger consumers.
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