KRAFT Introduced the Everything Bagel Mac & Cheese
Debra John — November 20, 2024 — Marketing
References: instagram & kraftheinzcompany
Kraft has announced the launch of its 'Everything Bagel Mac & Cheese,' a limited-edition flavor available exclusively through Walmart's website. Pre-sales will begin on Monday, November 25, with official sales starting Friday, November 29. With only 14,000 boxes available, the product is expected to generate high demand among consumers.
The Everything Bagel Mac & Cheese combines "Kraft’s signature cheese sauce with the familiar flavors of onion, garlic, and sesame commonly found in everything bagel seasoning." This new flavor aims to provide a convenient option for those seeking a blend of savory and cheesy elements in a single dish.
This release is part of Kraft’s broader flavor expansion initiative, which is informed by consumer feedback, including its “'an Flavorites' program. As such, the Everything Bagel flavor was selected based on its popularity among submissions and aligns with Kraft’s efforts to introduce bold and unique products to the market.
Image Credit: KRAFT
The Everything Bagel Mac & Cheese combines "Kraft’s signature cheese sauce with the familiar flavors of onion, garlic, and sesame commonly found in everything bagel seasoning." This new flavor aims to provide a convenient option for those seeking a blend of savory and cheesy elements in a single dish.
This release is part of Kraft’s broader flavor expansion initiative, which is informed by consumer feedback, including its “'an Flavorites' program. As such, the Everything Bagel flavor was selected based on its popularity among submissions and aligns with Kraft’s efforts to introduce bold and unique products to the market.
Image Credit: KRAFT
Trend Themes
1. Fusion Flavors - Combining elements from different culinary traditions, such as breakfast foods and dinner staples, creates unique and appealing flavor profiles that attract adventurous eaters.
2. Limited-edition Releases - Releasing products in limited quantities generates excitement and urgency among consumers, driving immediate demand and enhancing brand visibility.
3. Consumer-driven Innovation - Involving consumers in product development through feedback programs helps companies create items that resonate more effectively with their target audience.
Industry Implications
1. Food & Beverage - Exploring unconventional flavor combinations can set brands apart in the highly competitive packaged food market.
2. E-commerce - Leveraging online sales platforms for exclusive product releases can increase reach and convenience for consumers while building brand loyalty.
3. Retail - Offering unique, limited-edition items can attract foot traffic and online visits, boosting overall sales and customer engagement.
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