Pipo's Gourmet Popcorn Snacks Are Elegantly Packaged
Laura McQuarrie — October 21, 2014 — Marketing
References: agenciayo.br & packagingoftheworld
What you'll find in the Pipó gourmet popcorn tins from Brazil is an infusion of unusual ingredients that make for an upscale treat. Popcorn flavors include decadent ones like Lemon Pepper, Curry & Mustard, as well as Caramel & Sea Salt. In order to match the decadent nature of the product, Agência Yo was called upon to develop a packaging concept for the snacks.
To represent the popcorn as a treat that's both indulgent and novel, Agência Yo branded the popcorn as "unexpectedly gourmet." Rather than placing the kernels in flimsy paper bags that go in the microwave, these snacks are contained in elegant tins with colorful patterns. With these subtle changes in place, the gourmet popcorn becomes a snack that's worthy of gifting or going out of your way to acquire.
To represent the popcorn as a treat that's both indulgent and novel, Agência Yo branded the popcorn as "unexpectedly gourmet." Rather than placing the kernels in flimsy paper bags that go in the microwave, these snacks are contained in elegant tins with colorful patterns. With these subtle changes in place, the gourmet popcorn becomes a snack that's worthy of gifting or going out of your way to acquire.
Trend Themes
1. Upscale Popcorn - Upscale popcorn flavors infused with unusual ingredients offer a disruptive innovation opportunity to elevate the snacking experience.
2. Gourmet Packaging - Elegant and colorful tin packaging for popcorn presents a disruptive innovation opportunity to enhance the perception of the product as a high-end treat.
3. Novel Snack Experience - Offering unexpectedly gourmet popcorn in unique flavors disrupts the traditional popcorn market and creates an opportunity for a novel snacking experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the trend of upscale popcorn flavors and novel snacking experiences to attract adventurous consumers.
2. Packaging - The packaging industry can capitalize on the demand for gourmet packaging by developing innovative and visually appealing tin designs for gourmet snacks.
3. Gift and Specialty Retail - The gift and specialty retail industry can tap into the trend of upscale popcorn tins as premium gifts and unique offerings that cater to discerning customers.
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