These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Michael Hemsworth — March 16, 2024 — Lifestyle
References: victorallen & foodbev
Victor Allen’s Coffee has announced two new products to provide consumers with a dessert-inspired way to enjoy the taste and energy-boosting benefits of cold coffee. The drinks come in two flavor varieties including Breyers Cookies & Cream and Magnum Double Caramel, which are both formulated with their namesake ice cream treats in mind as the flavor focal point. The drinks come packaged in bottles that are ready to enjoy right out of the fridge and respond to Gen Z preferences for flavored coffee refreshments.
Director of Brand Marketing Zac McAuley spoke on the new Victor Allen’s Coffee products saying, "At Victor Allen’s, we are excited to continue to provide our fans with new and exciting flavour innovations to help deliver indulgent experiences never before possible within RTD iced coffee. Many consumers are increasingly wanting more flavour variety outside of the basic mocha, vanilla and caramel…and we’re excited to continue to tap into these trends with such indulgent and historic Unilever brands like Magnum and Breyers."
Director of Brand Marketing Zac McAuley spoke on the new Victor Allen’s Coffee products saying, "At Victor Allen’s, we are excited to continue to provide our fans with new and exciting flavour innovations to help deliver indulgent experiences never before possible within RTD iced coffee. Many consumers are increasingly wanting more flavour variety outside of the basic mocha, vanilla and caramel…and we’re excited to continue to tap into these trends with such indulgent and historic Unilever brands like Magnum and Breyers."
Trend Themes
1. Dessert-inspired Coffee Trends - Exploring crossover opportunities between dessert flavors and coffee to create unique consumer experiences.
2. Gen Z Flavor Preferences - Adapting product offerings to cater to Gen Z's demand for innovative and varied flavored coffee options.
3. Indulgent RTD Innovations - Developing ready-to-drink coffee products that offer new levels of indulgence beyond traditional flavor profiles.
Industry Implications
1. Beverage Industry - Crafting beverage innovations that blur the lines between traditional coffee and dessert flavors.
2. Food and Beverage Packaging - Designing convenient and visually appealing packaging solutions for ready-to-drink coffee products targeted at younger consumers.
3. Brand Marketing - Utilizing partnerships with well-known dessert brands to create unique and indulgent coffee experiences that resonate with consumers.
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