The Topshop Tour Bus Promotes Opening of Melbourne Store
Katherinev123 — January 26, 2012 — Business
References: pagesdigital & psfk
To hype up the opening of its new store in Melbourne, Australia, Topshop has launched a branded Topshop tour bus to take shoppers on free rides around the city and to its store on Chapel Street, South Yarra.
The Topshop tour bus is actually a London double-decker bus that has been completely repainted to display the Topshop colors and brand. To get on the bus, shoppers can visit the Topshop Twitter and Facebook pages to see where the bus will be next. Along with its store on Chapel Street, the Topshop tour bus wil stop at other hot locations in Melbourne, such as St. Kilda beach and the Fitzroy open air pool. What's more, each day, 10 passengers of the first 300 passengers will get a chance to win instant prizes and gift cards worth up to $500.
The Topshop tour bus is actually a London double-decker bus that has been completely repainted to display the Topshop colors and brand. To get on the bus, shoppers can visit the Topshop Twitter and Facebook pages to see where the bus will be next. Along with its store on Chapel Street, the Topshop tour bus wil stop at other hot locations in Melbourne, such as St. Kilda beach and the Fitzroy open air pool. What's more, each day, 10 passengers of the first 300 passengers will get a chance to win instant prizes and gift cards worth up to $500.
Trend Themes
1. Branded Tour Buses - Develop branded tour buses for promotional purposes, grabbing attention and creating an unforgettable customer experience.
2. Social Media Promotions - Use the popularity of social media to promote tour bus routes, creating anticipation and letting customers know when they can expect the tour bus to arrive.
3. Experiential Marketing - Create an experiential marketing campaign, allowing customers to engage with your brand in new and exciting ways.
Industry Implications
1. Fashion Retail - Fashion retailers can use branded tour buses to promote new store openings or seasonal sales, creating thrilling experiences that bring people to their stores.
2. Travel and Tourism - Travel and tourism companies can leverage branded tour buses to showcase attractions in new ways, entertaining and engaging customers while providing transportation.
3. Entertainment Events - Sporting and music event organizers can use branded tour buses as a mobile stage or VIP lounge, offering exclusive experiences to attendees.
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