With the holiday season in full swing, festive beverage branding is being introduced by both alcoholic and non-alcoholic drink manufacturers. From rich wines to everyone's favorite coffee blend, these labels and designs are in tune with the season.
Starbucks was among the first to introduce its holiday branding for the year, with minimal red holiday cups and a co-branded collection of mugs and tumblers in partnership with N. Hoolywood. Wine brands such as Chandon and Blossa have also indulged in festive beverage branding by redecorating their bottles in new colorways that are most associated with the holiday season.
Lastly, Christmas mogul Coca-Cola has refashioned its bottles to include a decorative bow label while Euroboozer beer utilizes jolly St. Nick to front its holiday bottles.
17 Examples of Festive Beverage Branding
From Crossover Coffee Cups to Santa-Clad Beer Bottles:
Malika Renee Butss — Dec 15, 2015 — Marketing
17
Bow-Shaped Soda Labels
This Festive Coca-Cola Label Transforms into a Decorative Bow
16
Advent Calendar Beer Branding
The Taft's Ale House Liquid Advent Case is Festively Designed
15
Crossover Coffee Cups
The Starbucks Japan Holiday Mugs Feature Designs by N. Hoolywood
14
Java-Branded Christmas Wines
This Seasonal Bottle of Mulled Wine from Blossa Boasts Arabica Coffee
13
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
12
Opulent Coffee Tumblers
These Starbucks 30th Anniversary Items Add Luxury to the Holidays
11
Dichotomous Holiday Wines
Goods & Services' Wine Branding is an Upscale Take on Naughty and Nice
10
Electrical Vodka Branding
This Absolut Limited Edition Bottle Celebrates New Cocktails Recipes
9
Gold-Infused Beers
Pang Pang's Golden Beer is Infused with Flakes of Real Gold
8
Minimalist Holiday Coffee Cups
The Red Holiday Cups from Starbucks Take a Simple Festive Approach
7
Celebratory Aerial Soda Branding
Soft Drink Cans Get a Makeover for the Tet 2014 Festivities
6
Cranberry Christmas Sodas
This Sprite Christmas Beverage Combines Tartness with Sweet Lemon-Lime
5
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
4
Cranberry Apple Ciders
This Square Mile Cider Co. Drink is Made from Cranberries
3
Cross-Stitched Holiday Wines
Ocasio Wine by Enric Garcia Celebrates Different Special Occasions
2
Holiday-Themed Coffee Cups
The 'Dunkin' Donuts' Seasonal Menu Includes Festive Coffee Cups
1
Santa-Clad Beer Branding
This Christmas Beer Features the Face of a Scowling Santa Claus
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Work-Friendly Beers
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Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Football Legend Drinkware Collections
The New Messi x Stanley 1913 Collection Has Just Dropped
Energy Drink Advent Calendars
The NOCCO Advent Calendar Offers Energy for the Holiday Season
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
Romantic Branded Cafe Products
Starbucks Japan Valentine’s Day Collection Has Over 12 New Items
Seasonal Holiday Coffee Menus
Starbucks Debuts its 'A Merry Holiday Menu' Featuring Festive Blends
Cold Brew Holiday Capsules
The STōK Peppermint Mocha Holiday Sweater Swimwear Collection is Bold
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Santa-Themed Chocolate Products
The Reese’s DJ Santa Products Come in Several Varieties
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Nostalgia-Inspired Holiday Beverages
Starbucks Canada Launches the 'Oat Nog Latte'
Soda Advent Calendars
Jones Soda's 2024 Advent Calendar is Creative and Exciting
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Wintry Cartoon Cups
McDonald's Reintroduced Two McCafé Specialty Drinks and Grinch-Themed Cups
Candy Cane-Themed Drinkwear
Starbucks Japan Has a New Candy Cane Mug for the 2024 Holiday Season
QSR-Designed Holiday Lines
Chick-fil-A Debuts Two Festive Drinks and Merchandise for the Holidays
Collaborative Holiday Capsules
Anti Social Social Club x Coca-Cola Partner for a Festive Capsule
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Glittering Holiday Drinkware Lines
Starbucks Reserve Roastery Tokyo Has a World of Ice Collection
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Digital Beer-Pouring Fireplaces
Miller Lite's YuleLager is Limited-Edition and Festive
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Artist-Designed Cafe Products
This Starbucks Japan Drinkware Features Shogo Sekine Artwork
Unique Gift Bows
Coors Light’s 'Beer Bows' are a Stress-Free Solution for Holiday Gifting
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Opulent Holiday-Edition Cognacs
Remy Martin Introduced its 'Reach for the Stars' Collection
Festive Water Enhancer Pods
air up's Christmas Cheers Pack Makes Water Flavorful with Scent Alone
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Expanded Autumn Coffee Offerings
Starbucks Diversifies Fall Flavors for At-Home and On-the-Go
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Shimmering Holiday Energy Drinks
Dutch Bros Has a New Winter Shimmer Rebel Drink for the Holidays
Barrel-Aged Christmas Ales
This Deliciously Festive Beer Was Aged In Bourbon Barrels
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Coffee Chain-Themed Gifts
Tim Hortons Introduces its Expansive Holiday Collection
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Decadent Coffee-Dessert Drinks
Starbucks Offers New Chocolate and Strawberry Beverages
Festive Gummy Candy Ranges
The Haribo Holiday Collection Has New and Returning Favorites
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Collegiate Cafe Clothing Collections
Starbucks and Beams Partnered on a New Collection in Japan
Seasonal Drinkware Capsules
The Stanley 'Comfort & Joy' Collaboration Has Arrived for the Holidays
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Festive Specialty Coffee Menus
Gregorys Coffee Unveiled its Holiday Menu Featuring Four Drinks
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Festive Soy Sauce Packaging
The Santa Hat Kikkoman Soy Sauce Celebrates the Holidays
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Festive Ready-To-Drink Canned Cocktails
Surfside Iced Tea + Vodka Launches 12 Days of Holiday
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
City-Themed Drinkware Collections
Starbucks Unveils its Expansive American 'Discovery Series'
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Limited-Edition Holiday Sodas
The 7-Up Shirley Temple Extends its Line to Offer Two-Liter Options
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Holiday-Inspired Beverage Sets
Cheerwine Debuts Holiday Punch and Cheerwine Holiday Ale
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Juicy Fall-Inspired Alcoholic Beverages
These Simply Spiked Cranberry Drinks Come in Two Varieties
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
Dazzling Holiday Drinkware Collections
Starbucks Japan Has a New Bright Holiday Drinkware Lineup
Tradition-Inspired Holiday Cafe Drinks
The Human Bean Festive Drink Menu Features Five Beverages
Energizing Cranberry Beverages
Caribou Coffee's Holiday Menu Spotlights Sweet, Tart Flavors
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Festive Tea Blends
Celestial Seasonings Tea Introduced its Holiday Teas for the Winter Season
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Festive Peppermint Mocha Martinis
Moxies Has a New Peppermint Mocha Martini for the Holidays
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Limited-Edition Football-Branded Bottles
Stōk® Cold Brew Coffee Debuts Wrexham AFC-Branded Bottles
Nutty Croissant Coffees
The Nespresso Festive Odyssey Collection Shares Comforting Flavors
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Festive Holiday Coffee Menus
Ziggi's Coffee Debuts its First Holiday Menu and Special Promotion
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Festive Almond Beverages
Almond Breeze Almondmilk Positions Itself as Santa's Favorite Milk
Elevated Holiday Dairy Products
These Chobani Seasonal Products Come in New and Returning Options
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Wintery Cafe Drink Ranges
The Black Rock Coffee Bar Winter Drink Lineup Prioritizes Festive Flavor
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Seasonal Convenience Retailer Refreshments
The Sheetz Holiday Drink Menu Has Three Options
Comforting Holiday Cafe Menus
The BIGGBY COFFEE Festive Holiday Menu Has Food and Drinks
Sparkling Shamrock Beverages
Dutch Bros is Serving Up Two Dazzling St. Patrick's Day Drinks
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Premixed Cocktail Advent Calendars
NIO's Advent Calendar Features Festive Bar-Quality Serves
Christmas Beer Releases
'Jolly Saint Nico' is a Festive Kölsch Beer for the Holiday Season
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Holiday-Themed Coffee Drinks
The Gingerbread Latte and Peppermint Mocha are Now at Biscuit Belly
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Expansive Seasonal Bakery Ranges
The Country Choice Festive Range Has Five Options
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Herbal Coffee Gift Sets
Sip Herbals' 2024 Holiday Sip Box Shares Satisfying Alternatives
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Festive Pour-and-Serve Cocktails
NIO Cocktails Christmas Collection Includes Three New Offerings
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes