Barbie dolls have experience unprecedented success for over 50 years and in that time, the makers of Barbie dolls and countless other companies have created a veritable treasure trove of clever dolls. Designing everything from Barbie Burkas to television-inspired playthings, Barbie has more than shown her versatilty. With dolls to appeal to every girl regardless of her background or interests, the manufacturers of Barbie have found a way to tap into almost every market.
While converting a celebrity's likeness into a doll has been happening since the dawn of Hollywood, Barbie has branched out to include R&B artists and rappers alike. Creating ultra-luxurious versions of the legendary doll, Barbie manufacturers are becoming increasingly creative, cooking up designs that can run you thousands of dollars. The enduring popularity of the iconic doll speaks volumes about its adaptability to changing tastes and markets and presents a promising future for the company.
Satisfying consumers with discerning tastes and exhausted parents short on gift ideas, these creative dolls prove that 50 years later, Barbie is still on top.
47 Bodacious Barbie Dolls
47
Fulla the Muslim Barbie
Best Selling Girl's Toy in the Arab World
46
Da Vinci-Inspired Dolls
Mattel Releases Fine Art Barbies Based on Art History
45
Unique Barbie Homages
Andrea Cucchi Revamps Barbie Dolls in Peculiar Ways
44
Gagafied Galactic Dolls
The Mattel Goddess of the Galaxy Barbie is Inspired by the Pop Icon
43
Vampire Barbies
Twilight Dolls Replicate Robert Pattison and Kristen Stewart
42
Retro Barbie Makeovers
Chrome Hearts Barbie Collaboration Will Rock Your World
41
Real Models as Dolls
Karl Lagerfeld Shoots Baptiste Giabiconi as Ken With Barbie
40
Spy Cam Dolls
The Barbie Video Girl Records Those Special (or Secret) Moments
39
Celebrity Dolls
Amy Winehouse Barbie
38
Celebrity Barbies
Donna Anne Transforms Barbie With Famous Faces
37
Self-Esteem Dolls
Moxie Girlz (the New Bratz) Inspire Confidence, Courage, and Cool
36
Badass Superhero Barbies
Black Canary Barbie
35
Daring Tattooed Dolls
The tokidoki Barbie Doll is the First Ever Tattooed Barbie to Hit Shelves
34
Fashion Designer Dolls
Kimora Lee Simmons Barbie
33
Humanimal Barbie Dolls
The Prickly ‘Princess Unicorn'
32
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
31
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
30
Edgy Russian Dolls
Mooqla Dolls
29
$85,000 Diamond Barbie
De Beers Designed Doll
28
Supermodel Dolls
Heidi Klum Barbie Sports a Hot Pink Sparkly Disco Dress
27
Muslim Barbie Alternative
Salma Dolls
26
Rebellious Toys
Pierced BeGoth Fashion Dolls with Tattoos Don't Conform to Barbie Beautiful
25
Classic Movie Dolls
Grease Barbies
24
Recycled Zombie Dolls
Barbie of the Undead
23
Multicultural Material Dolls
The New Mattel 'So in Style' Doll Appeals to African-Americans
22
Barbie Doll Comes With Plastic Poop
21
Pole Dancing Dolls
Children's Stripper Figurine Marks the End of Innocence
20
Fashion Designer Dolls
Viktor & Rolf, Badgley Mischka Barbie & More
19
Momoko Dolls: More Spicy Than Barbie
18
$100,000 Barbie Dolls
The Diamond Castle Collection Doll
17
Classic Horror Film Dolls
The Alfred Hitchcock The Birds Barbie is Super Eerie
16
Barbie Burkas
Mattel 'Save the Children' Barbies Have Traditional Makeovers
15
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
14
Cute Couture Dolls
The Christian Louboutin Barbie is Made of Glitz and Glamour
13
Plus-Size Dolls
Beth Ditto Gets Dolled Up By Superdoll Collectables
12
Iconic Doll Revamp
Barbie Gets Radical Makeover
11
Anti-Barbies
Ghoulish Mezco 'Living Dead Dolls' Continue to Terrify With a New Collection
10
Throwback Doll Attire
The Tiny Frock Shop Sells Retro Clothing for Barbies
9
Psychedelic Barbie Dolls
The Mod Squad Collection
8
$500 Doll Fashion Books
Barbie's 50th Anniversary Celebrated in Pictures
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007 Dolls
The Bond Girls Barbie Will Save the World, Steal Your Heart
6
High Horse Barbies
Doll Celebrates the 135th Kentucky Derby and Barbie's 50th
5
Jet Set Barbie
New Villa & Riding Collection
4
Psychedelic Barbies
Jonathan Adler Takes it Back to the 60s with Pink Label Collector Barbie
3
Toys for Trekkies
Special-Edition Barbie Dolls Released as Tie-In to Upcoming 'Star Trek' Prequel
2
TV Drama Series Dolls
Mattel Creates ‘Mad Men' Barbie Dolls
1
Diva Charity Dolls
Janet Jackson Barbie Doll is Created for a Good Cause
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Illusory Doll-Like Heels
Louis Vuitton's Illusion Boots are Cleverly Shaped and Hand-Painted
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Cartoon-Honoring Lifestyle Footwear
The Hello Kitty Gazelle Sneaker Honor Her 50th Anniversary
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Celebratory Plush Stores
A Build-A-Bear x Hello Kitty and Friends Workshop is Opening in LA
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Paranormal Fashion Dolls
The Monster High Annabelle Doll Was Inspired by The Conjuring
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Plush Monster Collectibles
Labubu is a Plush Monster Being Attached to the Bags of Gen Z Shoppers
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Gummy Candy Collaboration Toys
The L.O.L. Surprise! Loves Mini Sweets x Haribo Products are Cute
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Cartoon Kitty-Themed Capsules
Forever 21 Celebrates Hello Kitty's 50th Birthday with a New Capsule
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Cinematic Celebration Dolls
The Disney Sleeping Beauty Aurora Doll is Limited-Edition
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Upcoming Inclusive Doll Films
Netflix is Launching Mattel's Black Barbie Origin Story
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Barbie-Themed Luxury Suites
The Beyond LIMITS BARBIE DREAM SUITE at Fairmont The Queen Elizabeth
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Kids Show Cosmetic Ranges
The Tubby Todd x Mister Rogers’ Neighborhood Range is Limited-Edition
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Survival Game Series Dolls
The Monster High x Netflix's Squid Game Young-hee Doll is Collectible
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Traditional Cartoon Artwork
Tokyo's National Museum Presents Hello Kitty: As I Change, So Does She
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Festive Collaborative Plush Workshops
Build-A-Bear Unveils the Hello Kitty and Friends Workshop
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Exclusive Doll-Inspired Smoothies
Bumpin Blends Debuts the Barbie Strawberry Dream Smoothie Cubes
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Retro-Chic Nostalgic Flip Phones
HMD and Mattel Join Forces on a Bright Pink Barbie Phone
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures