Special-Edition Barbie Dolls Released as Tie-In to Upcoming 'Star Trek' Prequel
Marissa Brassfield — January 23, 2009 — Life-Stages
J.J. Abrams' upcoming 'Star Wars' prequel has the feathers of a few franchise fans ruffled over the collector's edition Mattel 'Star Trek' Barbie dolls that will be released just prior to the film.
"These are likely only the first product tie-ins to Abrams' reboot movie, but the fact that they are Barbies and not, say, high-quality Art Asylum prop replicas or, say, Master Replica ship models says a lot about how downmarket the new Trek is aiming," seethes Sci Fi Wire. Indeed, as the 'Star Trek' Barbie dolls will be sold for a hefty $43.19 price tag, I share in writer Patrick Lee's disdain, even as a non-Trekkie.
The 'Star Trek' Barbie dolls will be sold at Walmart, Barbie collector dealers and online at the aforementioned stores' respective websites.
"These are likely only the first product tie-ins to Abrams' reboot movie, but the fact that they are Barbies and not, say, high-quality Art Asylum prop replicas or, say, Master Replica ship models says a lot about how downmarket the new Trek is aiming," seethes Sci Fi Wire. Indeed, as the 'Star Trek' Barbie dolls will be sold for a hefty $43.19 price tag, I share in writer Patrick Lee's disdain, even as a non-Trekkie.
The 'Star Trek' Barbie dolls will be sold at Walmart, Barbie collector dealers and online at the aforementioned stores' respective websites.
Trend Themes
1. Collector's Edition Tie-ins - Expanding the market for collectible tie-in products to capitalize on the popularity of upcoming movie releases.
2. Franchise Brand Partnerships - Exploring collaborations between popular franchises to create unique and sought-after merchandise.
3. Downmarket Branding Strategy - Using affordable and accessible products, like Barbie dolls, to reach a wider consumer base and maximize sales.
Industry Implications
1. Toy Manufacturing - Creating limited edition toys or dolls that cater to dedicated fans and collectors.
2. Film Merchandising - Developing tie-in products that complement the release of highly anticipated movies.
3. E-commerce Retail - Providing online platforms for the sale of exclusive and specialty items, attracting niche customer bases.
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