The Diamond Castle Collection Doll
Going Like Sixty — September 8, 2008 — Marketing
References: azcentral & bornrich.org
Barbie is continuing her climb into upscale. This latest Barbie doll won't go on sale, but it is said to be worth $94,800. Its a promotional item in the for the “Barbie and the Diamond Castle†presentation, which releases on DVD soon.
There are 44 round-cut stones, including 318 real diamonds, on her attire. Her entire accessory, a tiara, slippers, earrings, necklace, bracelet and the ring have all been made out diamonds and white gold.
Implications - The diamond-themed Barbie film is consistent with young girls' priorities from friendship to music and jewelry. Gianocarlo Melloni, the Barbie brand manager in Mexico, introduces the collection with an accompanying ballet that is reminiscent of fairy tales and features a glamorous barbie from the extravagantly high-priced luxury doll collection.
There are 44 round-cut stones, including 318 real diamonds, on her attire. Her entire accessory, a tiara, slippers, earrings, necklace, bracelet and the ring have all been made out diamonds and white gold.
Implications - The diamond-themed Barbie film is consistent with young girls' priorities from friendship to music and jewelry. Gianocarlo Melloni, the Barbie brand manager in Mexico, introduces the collection with an accompanying ballet that is reminiscent of fairy tales and features a glamorous barbie from the extravagantly high-priced luxury doll collection.
Trend Themes
1. Luxury Barbie Dolls - The creation of high-end, expensive Barbie dolls that cater to the upscale market.
2. Diamond-themed Toys - The incorporation of diamonds and precious gemstones into children's toys, adding a sense of luxury and opulence.
3. Upscale Promotional Items - The use of exclusive, high-value promotional items to generate buzz and increase brand perception.
Industry Implications
1. Toy Manufacturing - Opportunities for toy manufacturers to tap into the luxury market by creating high-end, collectible dolls and toys.
2. Jewelry Industry - Collaborations between toy manufacturers and the jewelry industry to create diamond-themed toys that combine playfulness with luxury.
3. Entertainment Industry - The release of movies and accompanying merchandise that target the upscale market, creating unique promotional opportunities.
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