Doll Celebrates the 135th Kentucky Derby and Barbie's 50th
Going Like Sixty — April 7, 2009 — Marketing
References: promomagazine
Mattel continues their celebration of Barbie’s 50th Anniversary with the release of the Kentucky Derby Barbie. Big hats are de rigeur at the Kentucky Derby and Barbie has her big hat at the ready. Her flouncy little sundress and pearl necklace makes Barbie ready to toss back a Mint Julep and bet the mortgage money on a long shot.
In a nice addition, Milliner Christine A. Moore will create up to 135 copy hats to commemorate the 135th Kentucky Derby and the Kentucky Derby Barbie. Proceeds will benefit charity.
In a nice addition, Milliner Christine A. Moore will create up to 135 copy hats to commemorate the 135th Kentucky Derby and the Kentucky Derby Barbie. Proceeds will benefit charity.
Trend Themes
1. Celebration of Anniversaries - Capitalizing on milestones such as anniversaries to create special edition products can generate excitement and boost sales.
2. Collaboration with Beneficiary Organizations - Partnering with charity organizations can not only contribute to a good cause but also enhance brand image and customer loyalty.
3. Limited Edition Collectibles - Releasing limited edition collectible items can create a sense of exclusivity and drive demand among collectors and enthusiasts.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore opportunities to collaborate with organizations and create special edition collectible toys to celebrate significant events and anniversaries.
2. Fashion Accessories - The fashion accessories industry can partner with toy manufacturers to create custom hats for special edition dolls, offering unique and fashionable accessories to collectors.
3. Charity - Charity organizations can collaborate with toy manufacturers and benefit from the proceeds of limited edition collectibles, supporting their cause and raising funds.
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