The August 2022 youth trends span from engaging toys to attention-captivating products.
For the younger demographic, this round-up spotlights various design-driven innovations. Adam Higgins, for instance, boasts two products—one aimed to alleviate anxiety in children during blood tests and one where children get to learn as they build a balance bike.
For Gen Z, the August 2022 youth trends call attention to various products and initiatives that are both enriching and aesthetically pleasing. The popular social media platform TikTok, for instance, initiated a Book Club following the success of the #BookTok hashtag.
Apri is a Swedish wellness brand that boasts a selection of multivitamins in reusable colorful jars. Captivating with its packaging aesthetic and nourishing capabilities, the brand caters to younger demographics with its offerings which include Multi-Me, Glow Service, and Club Calm.
Top 35 Youth Trends in August 2022

35
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity

34
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
33
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
32
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
31
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
30
Cellular Child-Targeted Smartwatches
The Xplora XGO3 Smartwatch is for Kids Aged Five to 12
29
Gen Z Book Clubs
TikTok's Official Book Club Builds on the Success of #BookTok
28
Powerful Acne Treatments
NEUTROGENA® Boasts Two Stubborn Acne Treatments for the AM and the PM
27
Child-Friendly Nomadic Desks
Coralie Haegeman Designs Orbi, a Desk to Help Children Do Homework
26
Family Separation-Specific Support Apps
Bounce's Mental Health App Addresses Family Separation
25
Nature-Informed Kindergarten Designs
Hibinosekkei Designed the MS Kindergarten & Nursery in Japan
24
Anti-AI Fashion
BODY404 Speaks to Gen Z with Original Styles & Designers
23
Kid-Friendly Biobased Tableware
Dantoy's Tableware Focuses on Sustainability & Development
22
Immune-Boosting Fruit Pouches
Tree Top FAVs Immunity Fruit Pouches are Full of Vitamins & Veggies
21
Kid-Friendly Baking Clubs
The Raddish Baking Club Supports Culinary Passions in Kids
20
Retiree Influencer Houses
TikTok's Retirement House Stars Older People Creating Youthful Content
19
Two-Sided Paper Dolls
Megadolls Introduce a New Incarnation of a Classic Toy
18
Fierce Fashion Dolls
The L.O.L. Surprise! O.M.G. Fierce Dolls Invite Fans to Find Their Fierce
17
Blackheads-Addressing Daily Acne Serums
NEUTROGENA® Boasts an Affordable Treatment for Blackheads
16
Quick-Dry Nail Polish Pairs
Ella+Mila Boasts Mommy & Me Product Pairs of Its Nail Polish
15
3-in-1 Acne Treatments
Tula's Acne All-Star is a Cleanser, Mask and Spot Treatment
14
Mixed-Media Kids Series
'A Kids Show About' Tackles Tough Topics for Youth Ages Six to 11
13
Traveling Virus-Themed Exhibitions
Léa Manchajm Designs a Traveling Exhibition for Children
12
Carbon-Neutral Stationery Brands
Faber-Castell's Products Focus on Sustainable Alternatives
11
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
10
High School Metaverses
School of Sport is an Interactive Experience from DICK'S Sporting Goods
9
Selfie-Based Action Figures
Hasbro and Formlabs Partner to Put Your Face on an Action Figure
8
Child Star-Backed Sneakers
The Skechers x Ryan's World Line Launched in time for Back-to-School
7
Game Villain Building Blocks
LEGO Announced 'The Mighty Bowser' Set with 2,807 Pieces
6
Family-Friendly Party Games
Nintendo Announced Kirby's Dream Buffet for Four Player Parties
5
Eco-Friendly Canadian Stationery
Greenre's Eco-Conscious Writing Items are Available Nation-Wide
4
Monk Fruit-Sweetened Juices
Capri Sun Now Uses Monk Fruit Concentrate to Cut Sugar
3
Educational Kid's Streaming Services
Curiosity and Macademia Launch New 'Da Vinci Kids' Platform
2
Sock-Attached Children's Pants
Sock Bottoms Save Busy Moms Time, Money and Stress
1
Undead Cat Card Games
Zombie Kittens Upgrades the Exploding Kittens Game with Ressurection Powers
Related Ideas
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Cheeky Summer-Inspired Fashion Collections
The Saint Laurent Tan Lines Collection is Playful
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Y2K Aesthetic-Inspired Apparel
The Gloomy Bear X Sophie Powers Collection is Edgy and Cute
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gentle Youth Skincare
Indeed Labs' Gen Alpha Collection Was Made for a New Generation
Glamorous Y2K Shower Collections
Juicy Couture x Athena Club Present an Exclusive Shower Set
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
K-Beauty Brand Expansions
K-Beauty Brand Yepoda Will Launch in Sephora Stores Across Europe
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Summer-Forward Pet Collections
PetSmart's 'Arcadia Trail Collection' Targets Summer Adventures
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Gen Alpha Skincare Brands
Gryt Aims to Simplify Puberty Care with its Gen A Skincare Line
Colorful Vegan Handbag Collections
Espe's Spring/Summer 2025 Collection Boasts Modern Elegance
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Potent Science-Backed Skincare
Acure Skincare Debuted New Branding and Products for Spring
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Micro-Peptide Moisturizers
Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Portable Gym-Care Beauty Kits
Après Beauty Focuses on Practicality and Performance
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Protective Gen Alpha Skincare
Funny Skin Was Developed with Paediatricians and Dermatologists
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
AI-Powered Wellness Platforms
Gabit is a New AI Fitness and Skincare Platform for Consumers
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Kid-Friendly Hotel Amenities
Vanity Group Offers Soothing, Entertaining Hotel Amenities for Kids
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Health-Focused Pet Lines
Petivity Smart Pet Care Places Emphasis on Pet Health This Holiday Season
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Daily Acne-Targeting Skincare Products
Skinfix Commemorates Acne Awareness Month
Uncomplicated Youth Skincare
Binomial Takes a Pared-Back Approach to Problem-Solving Skincare
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Youthful Corporate-Inspired Capsules
Pacsun Drops 'The Corporate Edit'
Limited-Edition Sugar Lip Treatments
Fresh Debuts Aurora Red, Beach Peach, and Sunset Rose Shades
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Spot-Correcting Skincare Lines
HYPHEN Debuts a Line of Acne-Fighting Skincare for Indian Consumers
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Natural Oral Care Kits
Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Social Media Tech Stores
Kronos Advanced Technologies Launches a Store on TikTok
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest