The Skechers x Ryan's World Line Launched in time for Back-to-School
Grace Mahas — July 21, 2022 — Life-Stages
References: skechers
The Skechers x Ryan's World collection expands just in time for back-to-school season. The sneakers and slip-on clogs were designed by Ryan Kaji -- the 10-year-old child star of the 'Ryan's World' franchise who boasts a YouTube channel with over 30 million subscribers.
Ryan worked with the Skechers Kids design team to create colorful pieces, including the Skechers x Ryan's World®: Ultra Flex 2.0 - Hero Fun, the Skechers x Ryan's World®: Street Fame 'Red Titan,' and the Skechers x Ryan's World®: Street Fame 'Combo Blast' -- to name a few.
Pairs from the collection are available today and come in kids sizing with select pairs in toddlers sizing. The collection is priced ranging from $35-65.
Ryan worked with the Skechers Kids design team to create colorful pieces, including the Skechers x Ryan's World®: Ultra Flex 2.0 - Hero Fun, the Skechers x Ryan's World®: Street Fame 'Red Titan,' and the Skechers x Ryan's World®: Street Fame 'Combo Blast' -- to name a few.
Pairs from the collection are available today and come in kids sizing with select pairs in toddlers sizing. The collection is priced ranging from $35-65.
Trend Themes
1. Influencer-driven Collaborations - Opportunities for influencer-driven collaborations to target specific niches and demographics.
2. Kid-focused Fashion - Opportunities for kid-focused fashion brands to create clothing items and accessories that cater to a child's personal style and interests.
3. Limited Edition Product Drops - Opportunities for limited edition product drops to create a sense of urgency and demand among customers.
Industry Implications
1. Fashion - Fashion industry could explore kid-centric endorsement deals and collaborations to create products that appeal to younger consumers.
2. Youtube Content Creation - Content creation platforms like YouTube could facilitate collaborations between child influencers and fashion brands to create merchandised products for their audiences.
3. Toy & Entertainment - Toy and entertainment industry could collaborate with fashion brands and influencers to market merchandise that extends the franchise or brand message.
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