BODY404 Speaks to Gen Z with Original Styles & Designers
Laura McQuarrie — July 25, 2022 — Life-Stages
References: body404 & prnewswire
A community of international creatives founded BODY404 with the intention of help emerging designers and artisans grow their global businesses. Now, BODY404 is challenging fast fashion created by artificial intelligence by intentionally choosing original designers with novel aesthetic themes. In doing so, BODY404 specifically speaks to "Gen Z young non-conformists," knowing that this demographic is drawn to social media-inspired niche core fashion themes.
"AI-generated shirts can fit market trends, but they can't tap into deep human emotions. Our one-of-a-kind statement pieces allow the Gen Z consumer to live in their clothes," said BODY404 chief branding officer Charles Wang. Knowing that Gen Z consumers want the utmost freedom of expression, BODY404 spotlights the work of brand and products like Suan Le earrings, Gel E Lua jewelry and SideEffect bags.
"AI-generated shirts can fit market trends, but they can't tap into deep human emotions. Our one-of-a-kind statement pieces allow the Gen Z consumer to live in their clothes," said BODY404 chief branding officer Charles Wang. Knowing that Gen Z consumers want the utmost freedom of expression, BODY404 spotlights the work of brand and products like Suan Le earrings, Gel E Lua jewelry and SideEffect bags.
Trend Themes
1. Original Designer Fashion - BODY404 intentionally chooses original designers with novel aesthetic themes, disrupting fast fashion created by AI.
2. Niche Core Fashion Themes - BODY404 speaks to Gen Z non-conformists with social media-inspired niche core fashion themes, disrupting traditional fashion trends.
3. Human Emotion in Fashion - BODY404's one-of-a-kind statement pieces aim to tap into deep human emotions, disrupting AI-generated fashion's ability to fit market trends.
Industry Implications
1. Fashion Design - BODY404 offers an opportunity for emerging fashion designers and artisans to grow their global businesses by challenging fast fashion created by AI.
2. Jewelry Design - BODY404 spotlights the work of original jewelry designers like Suan Le earrings and Gel E Lua jewelry, disrupting mass-produced jewelry market trends.
3. Fashion Accessories - BODY404 showcases the work of unique product designers like SideEffect bags, disrupting the traditional market for fashion accessories.
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