Capri Sun Now Uses Monk Fruit Concentrate to Cut Sugar
Laura McQuarrie — July 28, 2022 — Lifestyle
References: caprisun & prnewswire
A new recipe for Capri Sun's original juice drink pouches introduces monk fruit-sweetened juices that boast an average of 40 percent less sugar than the current product. Thanks to the use of monk fruit concentrate, each single serving will now have on average, eight grams of total sugars and five grams of added sugars. And in doing so, Capri Sun has cut sugar by an average of 40% across its entire original juice drink portfolio.
This natural sweetener was introduced because parents are motivated to reduce their kids' intake of sugar. New packaging from the brand highlights the reduction in sugar and while parents will be satisfied with this change, kids will still enjoy the taste of a familiar product.
This natural sweetener was introduced because parents are motivated to reduce their kids' intake of sugar. New packaging from the brand highlights the reduction in sugar and while parents will be satisfied with this change, kids will still enjoy the taste of a familiar product.
Trend Themes
1. Monk-fruit Sweeteners - Capri Sun's use of monk fruit concentrate to reduce sugar content offers opportunities for incorporating healthier sweeteners in various food and beverage products.
2. Reduced-sugar Products - The trend of consumers seeking reduced-sugar options is leading to innovations such as Capri Sun's monk fruit-sweetened juices.
3. Health-conscious Parents - Parents' concern for their children's health is driving a trend towards healthier food and beverage options, like Capri Sun's monk fruit-sweetened juices.
Industry Implications
1. Beverage - The beverage industry can benefit from incorporating monk fruit concentrate into their products to offer reduced-sugar options.
2. Snack - The snack industry can take inspiration from Capri Sun's monk fruit-sweetened juices and create healthier snack options using healthier sweeteners.
3. Food - The use of monk fruit concentrate can be applied to various food products to create healthier options that appeal to health-conscious consumers.
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