Megadolls Introduce a New Incarnation of a Classic Toy
Laura McQuarrie — July 14, 2022 — Life-Stages
References: kickstarter & prnewswire
With the aid of a crowdfunding campaign, Megadolls is introducing kids to the next generation of paper dolls with diverse, body-positive figures that can be dressed front and back.
Inclusivity and affordability are at the core of bringing Megadolls to life so the brand is introducing itself with a digital site first. The kickoff collection introduces Dolls from Around the World, plus the "free download of outfits per day" Shero Collection. This collection helps more kids see themselves represented with dolls that have hyperpigmentation, hirsutism and missing limbs. For the future, Megadolls is also working on a collection of boy dolls.
With a subscription, members get access to downloads and printables that are ready to be cut out and styled.
Inclusivity and affordability are at the core of bringing Megadolls to life so the brand is introducing itself with a digital site first. The kickoff collection introduces Dolls from Around the World, plus the "free download of outfits per day" Shero Collection. This collection helps more kids see themselves represented with dolls that have hyperpigmentation, hirsutism and missing limbs. For the future, Megadolls is also working on a collection of boy dolls.
With a subscription, members get access to downloads and printables that are ready to be cut out and styled.
Trend Themes
1. Body-positive Toys - Opportunity to disrupt the traditional toy market by introducing more diverse and inclusive representation in toys with body-positive features.
2. Digital-first Toy Brands - Opportunity to disrupt the traditional toy industry by creating digital-first brands that offer affordable and easily accessible options for children.
3. Subscription-based Play - Opportunity to create subscription-based models for children's toys, providing convenience and excitement for kids and parents alike.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to implement more diverse and inclusive features in their products to meet the evolving demands of today's consumers.
2. Crowdfunding Platforms - Opportunity for crowdfunding platforms to disrupt traditional product development processes by enabling innovative and inclusive toy brands to access funding and resources directly from consumers.
3. Digital Printing - Opportunity for digital printing companies to expand their offerings to serve the digital-first toy industry and meet the demand for affordable and customizable paper dolls and other toys.
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