The beginning of April marks April Fool's Day, a time when many brands release faux products or services as a marketing ploy and this list of 10 April Fool's marketing campaign showcase hilarious ways brands have participated in 2021.
Notably, Jack Link's Beef Jerky celebrated the day with a unique giveaway, allowing its fans to enter for a chance to win a bottle of its Jerky Cologne. To enter, fans need to follow the brand on Instagram, like the giveaway post, and in the comments, name their favorite flavor and tag two of their friends.
Another humorous example of an April Fool's marketing campaign comes from strategic communications and marketing agency Peppercomm. The brand recently debuted Zoomsie, "the world's first integrated work-from-home fashion solution," a one-piece outfit with "the style of professional workwear and the comfort of a onesie."
10 April Fool's Marketing Campaigns
10
Mischievous Candy Campaigns
Sour Patch Kids is Preparing for April Fool's Day with a "Prank Fund"
9
Electric SUV-Inspired Mouses
The Satechi Cybermouse is a Mini Version of the Tesla Cybertruck
8
Professional Workwear Onesies
The Zoomsie is a Work from Home Fashion Solution
7
Jerky Cologne Giveaways
Jack Link's Will Be Sending 10 Fans Bottles of Its Dried Meat Fragrance
6
Electric Automotive Brand Tequilas
Tesla Tequila is Being Launched by the Brand for $250 a Bottle
5
Crunchy Topping Cereals
Carvel Ice Cream Turned Its Beloved Crunchies Into a Breakfast Cereal
4
Cauliflower-Flavored Marshmallows
PEEPS Dreamed Up a Marshmallow Flavor for April Fool's Day
3
Branded Gelatin Prank Kits
JELL-O Unveiled its Stapler Mold Prank Kits Ahead of April Fool's Day
2
DIY Toilet Paper Pranks
Squatty Potty is Promoting 'Grow Your Own Toilet Paper' for April Fool's
1
Liquor Bath Bombs
Jägermeister's Bath Bomb is the Perfect Novelty Stocking Stuffer
Related Ideas
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Nutritious Protein Seasonings
Quest Nutrition Teased Meat and Veggie Rubs on April Fool's Day
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Surprise Flavor Snack Cakes
Dude Dad is Helping to Launch the First-Ever Mystery Flavor Twinkies
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
Snack-Inspired Fruity Lip Glosses
Welch’s® Juicyfuls Juicy Fruit Lip Gloss is Nostalgic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Aromatic Cosmetic Advent Calendars
Molton Brown Christmas Advent Calendar Has 24 Surprises
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Spooky Mashup Mayos
Heinz [Scarily] Good Monster Munch Mayo Features a Pickled Onion Flavor
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Valentine's Beef Jerky Hearts
Manly Man Co.'s Meathearts are Laser-Etched with Playful Messages
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Cheese-Infused Dog Treats
Bocce's Bakery and Cheez-its Partnered for April Fool's Day
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Streaming Series Meat Snacks
Jack Link's and Squid Game Partnered for a New Snack
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Comedic Limited-Time Burgers
Burger King Japan is Offering the 'Fake Burger' for April Fool's Day
Soda-Flavored Meat Snacks
Jack Link’s and Dr Pepper Partnered on Two New Snacks
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Artisanal Halloween Chocolates
The Norman Love Confections 2024 Halloween Collection is Flavorful
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Edible Savory Sprays
The Tofurky Gravy Spray is a Multitasking Fragrance
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Pretzel Perfume Events
Auntie Anne's Celebrates the Launch of 'Knead' with NYC Pretzel Parfumerie
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Chip-Flavored Jerky Snacks
A New Lineup of Jack Link's x Frito-Lay Products Just Dropped
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Limited-Edition Seasonal Biscuits
These pladis 2024 Seasonal Products Come in Many Options
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Cheese-Colored Hair Dyes
Velveeta Gold Debuted on Amazon for April Fool's Day
Humorous Condiment Campaigns
Mike's Amazing Taps Jason Alexander for Its New Campaign
Cross-Border Condiment Campaigns
Daring Travelers Received Limited-Edition Smuggler Marmite Jars
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Cross-Cuisine QSR Bento Boxes
The McDonald’s Makunouchi Bento Was Debuted for April Fool's Day
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Mystery Flavor Hotlines
99 Brands is Taking Guesses for Its New Mystery Flavor via 1-833-GUESS99
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Celebratory Chocolate Brand Campaigns
Lindt & Sprüngli is Marking its 75th Anniversary
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Mystery Toothpaste Flavors
Hismile is Giving Away Custom Mystery Flavors Every Friday in April
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Viral No-Hole Bagel Campaigns
Philadelphia Cream Cheese Debuts the Philadelphia Bagel Wholes
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Chicken Wing Retailer Promotions
These 7-Eleven National Chicken Wing Day Promotions are Tasty
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Meat-Free Deli Proteins
Quorn Launches the New Meat-Free Deli Products with Enhanced Flavors
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Blue Raspberry Farms
Funkin is Inviting Berry Fans to the Funkin Fruit Farm on April Fool's Day
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Plant-Based Cheese Campaigns
The Daiya Fromage Forgery Campaign is Dupe Culture-Inspired
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Exclusive Pickle Slushies
Pickle Eegee's is an April Fool's Joke Turned Limited-Time Treat
Floral Meat-Made Gifts
The Manly Man Co. Beef Jerky Flower Bouquet is Here for Father's Day
Food-Inspired Costume Contests
Kraft Natural Cheese Centers Its Grated Parmesan for Halloween
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Savory Artisan-Style Meat Snacks
These New Country Archer Beef Jerky Snacks are High-Quality
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Uninterrupted Pizza Celebrations
Hormel Pepperoni Fans Can Request "PTO" on Pepperoni Pizza Day
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Frozen Spirit Sweepstakes Campaigns
The Jägermeister Freeze to Win Campaign Requires Refrigeration
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Trick Shot Sweepstakes
ONE Brands Debuts the ONE Puffs Trick Shot Challenge Sweepstakes
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes