Jack Link's and Squid Game Partnered for a New Snack
Michael Hemsworth — September 25, 2024 — Marketing
References: jacklinks & snackandbakery
Jack Link's and Squid Game have partnered to provide consumers with a way savory snack to enjoy ahead of the release of the hit Netflix series' second season premiere. The partnership consists of the new Red Light Green Light jerky that's crafted with the sweet and spicy flavors of Korean cuisine in the mix including Ssamjang, which works well with the meat base. Shoppers will also observe new Squid Game-themed packaging across Jack Link's existing Original and Teriyaki flavor options.
SVP of Marketing at Jack Link's Holly LaVallie spoke on the Jack Link's and Squid Game partnership saying, "We are thrilled to introduce this unique flavor to our consumers, especially at a time when Squid Game is returning with such fervor. The Red Light Green Light jerky is more than just a snack—it’s an experience that brings together the thrill of the show and the bold, savory taste that our fans love. It’s the perfect addition to our product line for fans of both Jack Link’s and Squid Game."
Image Credit: Jack Link's
SVP of Marketing at Jack Link's Holly LaVallie spoke on the Jack Link's and Squid Game partnership saying, "We are thrilled to introduce this unique flavor to our consumers, especially at a time when Squid Game is returning with such fervor. The Red Light Green Light jerky is more than just a snack—it’s an experience that brings together the thrill of the show and the bold, savory taste that our fans love. It’s the perfect addition to our product line for fans of both Jack Link’s and Squid Game."
Image Credit: Jack Link's
Trend Themes
1. Streaming-themed Meat Snacks - Partnerships between streaming shows and food brands create unique, culturally resonant products that cater to fandoms.
2. Korean-inspired Flavored Jerky - Introducing Korean cuisine-inspired flavors like Ssamjang to traditional snacks appeals to taste adventurers and global food enthusiasts.
3. Limited-edition Packaging - Special edition product packaging tied to popular entertainment franchises enhances collectability and boosts consumer engagement.
Industry Implications
1. Food and Beverage - Influence of global media on snack innovation fosters new taste experiences and cross-cultural culinary experimentation.
2. Entertainment - Collaborations between media properties and consumer goods create integrated lifestyle experiences that deepen audience connection.
3. Retail - Exclusive themed products drive foot traffic and sales as fans seek out limited-time offerings tied to beloved franchises.
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