Quest Nutrition Teased Meat and Veggie Rubs on April Fool's Day
Laura McQuarrie — April 2, 2024 — Marketing
References: blog.questnutrition & youtube
From cookies to tortilla chips, Quest Nutrition offers a wide range of protein-rich snacks and the brand teased Quest Protein Seasonings as a quick and easy way for people to add nutrients to their meals.
Announced April 1st, the Protein Seasonings include three types of meat and veggie rubs, each with 21 grams of protein, two net carbs and less than a gram of sugar per serving—All Purpose, Garlic Herb and Lemon Pepper. Much to the disappointment of active individuals who want a quick and easy way to uplevel their meals and snacks, these seasonings have yet to launch.
Although Quest Protein Seasonings landed as April Fool's Day prank products, the brand points consumers to the protein-forward recipes on its blog, teases that new releases are coming soon and customers can get free shipping on April 1st with an exclusive promo code.
Announced April 1st, the Protein Seasonings include three types of meat and veggie rubs, each with 21 grams of protein, two net carbs and less than a gram of sugar per serving—All Purpose, Garlic Herb and Lemon Pepper. Much to the disappointment of active individuals who want a quick and easy way to uplevel their meals and snacks, these seasonings have yet to launch.
Although Quest Protein Seasonings landed as April Fool's Day prank products, the brand points consumers to the protein-forward recipes on its blog, teases that new releases are coming soon and customers can get free shipping on April 1st with an exclusive promo code.
Trend Themes
1. Protein-infused Seasonings - Opportunity to revolutionize traditional spice blends by incorporating high protein content for health-conscious consumers.
2. Quick & Easy Nutrient Boosters - Opening for convenient, protein-rich products that enhance the nutritional value of meals with minimal effort.
3. Teasing Functional Food Innovation - Potential for brands to engage consumers with playful marketing tactics while introducing new and beneficial food products.
Industry Implications
1. Food & Beverage - Chances for food companies to innovate by introducing protein-infused seasonings that cater to the health-focused market segment.
2. Health & Wellness - Opportunities for wellness brands to develop quick and easy nutrient boosters that align with consumers' desire for convenient healthy options.
3. Marketing & Advertising - Space for companies to explore the trend of teasing functional food innovations as a way to create buzz and keep audience engaged.
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