Squatty Potty is Promoting 'Grow Your Own Toilet Paper' for April Fool's
Laura McQuarrie — April 1, 2020 — Marketing
References: youtube & prnewswire
As part of an April Fool's toilet paper prank, Squatty Potty is claiming to have developed toilet paper seeds that let people grow their own toilet paper. The Toilet Paper Seeds is touted as a "scientific breakthrough will fundamentally change the bathroom industry forever and save consumers from toilet paper hoarders worldwide."
At a time when many people are stocking up on packs of toilet paper during to keep themselves supplied while in quarantine, Squatty Potty is using its April Fool's stunt as a way to collect donations for those affected by COVID-19. The lighthearted stunt ultimately aims to encourage generosity, as all of the proceeds collected will be going towards Johns Hopkins for Coronavirus research.
At a time when many people are stocking up on packs of toilet paper during to keep themselves supplied while in quarantine, Squatty Potty is using its April Fool's stunt as a way to collect donations for those affected by COVID-19. The lighthearted stunt ultimately aims to encourage generosity, as all of the proceeds collected will be going towards Johns Hopkins for Coronavirus research.
Trend Themes
1. Prank Marketing - Opportunity for companies to use humor and April Fool's stunts as a way to promote their products and collect donations for charitable causes.
2. Eco-friendly Toilet Paper - Growing concerns about deforestation and sustainability present an opportunity for companies to develop toilet paper alternatives, such as Squatty Potty's 'Grow Your Own Toilet Paper' prank.
3. Charitable Fundraising - Companies can use creative marketing campaigns, such as Squatty Potty's 'Grow Your Own Toilet Paper' prank, as a way to raise money for important causes and show their commitment to social responsibility.
Industry Implications
1. Marketing - Opportunity for marketing professionals to explore new and innovative ways of promoting products and services, while also giving back to the community through charitable fundraising and social responsibility initiatives.
2. Sustainability - Growing concern for the environment and sustainability creates opportunities for companies to develop eco-friendly products and solutions, such as toilet paper alternatives like Squatty Potty's 'Grow Your Own Toilet Paper' prank.
3. Nonprofit - Companies can partner with and support nonprofit organizations, such as Johns Hopkins for Coronavirus research, through creative marketing campaigns and charitable fundraising efforts like Squatty Potty's 'Grow Your Own Toilet Paper' prank.
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