Sour Patch Kids is Preparing for April Fool's Day with a "Prank Fund"
Laura McQuarrie — March 24, 2021 — Marketing
References: mondelezinternational & prnewswire
There's a new candy campaign from Sour Patch Kids and it speaks specifically to mischievous TikTok users who are gearing up for April Fool's Day fun and are interested in potentially earning a cash prize in the process. The brand is launching a Sour Patch Prank Fund to reward fans for the pranks they pull, and $1,000 will be randomly given to 25 lucky participants.
Kids of all ages are invited to participate in the sweepstakes by following the brand on TikTok and including the #SourPatchPrankFund #Sweepstakes tags in their short prank videos. To inspire mischievous pranksters, the brand is working with five creators on the platform to support this playful tradition in a sweet and rewarding way.
Kids of all ages are invited to participate in the sweepstakes by following the brand on TikTok and including the #SourPatchPrankFund #Sweepstakes tags in their short prank videos. To inspire mischievous pranksters, the brand is working with five creators on the platform to support this playful tradition in a sweet and rewarding way.
Trend Themes
1. Mischievous Marketing Campaigns - Brands are tapping into the playful and mischievous spirit of consumers to create interactive and engaging marketing campaigns that foster a sense of community and brand loyalty.
2. Ugc-driven Advertising - Brands are leveraging user-generated content on social media platforms to create authentic and relatable advertising content that speaks directly to the interests and values of their target audiences.
3. Incentive-based Promotion - By offering prizes, rewards, and other incentives, brands are encouraging consumers to engage with their products or services, generating buzz and creating a positive association between the brand and the consumer.
Industry Implications
1. Candy - Candy companies can leverage playful and mischievous marketing strategies to create interactive experiences that engage consumers and foster brand loyalty, while also tapping into popular cultural events like April Fool's Day.
2. Social Media - Social media platforms can provide brands with a unique opportunity to create UGC-driven advertising content that resonates with their target audience, increases engagement, and drives sales.
3. Promotions and Sweepstakes - Companies that offer promotions and sweepstakes can encourage consumers to engage with their brand or products, increasing brand awareness and driving customer acquisition and retention.
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