The top 2019 print trends explore some of the ways that engaging advertisements, magazines, newspapers and campaigns are being created as an alternative or a complement to digital media. To engage readers like never before, print publications are creating engaging multi-sensory experiences with elements that can be sniffed and eaten, or experienced through glow-in-the-dark elements, virtual or augmented reality, or other unique interactions.
Away from the Internet, some major media companies, web service providers and Instagram accounts are launching offline initiatives to reach new audiences in an unexpected way.
Reflecting on the current environmental and political climate, many of these print marketing innovations inspire introspection, conversation and action.
Check out Trend Hunter's 2020 Trend Report for more marketing innovations.
Top 40 Print Trends in 2019
39
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
38
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
37
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
36
Daring Brand Call-Out Ads
This Skechers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
35
Authentic Post-Childbirth Campaigns
Mothercare's Newest Campaign Champions 'Body Proud Mums'
34
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
33
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
32
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
31
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
30
Iconic Living Room-Inspired Ads
IKEA Recreated Scenes from TV Shows with Its Own Products
29
Anti-Ageism Magazine Covers
British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
28
Reimagined Fantasy Show Artworks
HBO Launches an Initiative That Boasts Game of Thrones Artwork
27
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
26
Offline Internet Newspapers
BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC
25
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
24
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
23
Internet Service Zines
Starry's Illustrated Guide Shares "How to Cope with Your Current ISP"
22
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
21
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
20
Political Pet Adoption Campaigns
This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
19
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
18
Thoughtfully Dualistic Print Concepts
A New Type of Imprint Boasts a Forward-thinking Layout
17
Cheeky Show-Referencing Baby Ads
IKEA Pokes Fun at Game of Thrones with an Ad for a Potty
16
Culinary Cannabis Magazines
Kitchen Toke Spotlights Gourmet Cannabis Recipes
15
Marketed Plastic Straw Bans
KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws
14
Tiger-Inspired Design Identities
Tiger in a Museum is a Multidisciplinary Event Series
13
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
12
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
11
Singapore-Inspired Vodkas
Absolut Singapore Celebrates the City with a Botanical Aesthetic
10
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
9
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
8
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
7
Inflight Food Cookbooks
United Airlines' Cookbook Shares Meals from Its Onboard Dining Experience
6
Edible Kombucha Ads
Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
5
Boundary Pushing Vacation Ads
Flight Centre Canada Launched the New 'Be Unbordered' Campaign
4
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
3
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
2
QSR Mascot-Themed Ads
Subway's 'Above & Beyond' Campaign Encourages Customers to Customize Orders
1
Travel-Themed Train Campaigns
National Rail Launched the 'Get That Railcard Feeling' Campaign
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
AI-Powered Tattoo Printers
LG H&H's Imprintu is a Portable Device for Printing on Skin or Clothing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Book-Inspired Public Benches
Madrid City Council Launched the Sit Down to Read 2024 Campaign
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Marketing Creation Design Tools
Adobe Presents the New Express for Enterprise Tool
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Phygital Business Cards
Linq x Moo Paper Cards Merge Quality Prints with Digital Technology
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Ocular Support Smartphones
The TCL 40 NXTPAPER is a CES 2024 Innovation Optimized for Human Eyes
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Accessible Christmas Food Magazines
M&S and RNIB Created an Inclusive Magazine for the Holidays
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Business Founder Newsletters
The Solo Founder Newsletter Compiles the Top News and Inspiration
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Paper-Like Display Smartphones
These New TCL Smartphones Prioritize Eye Comfort
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Offline Newspaper Publications
County Highway Revives Print Culture
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Visually Immersive Global News
Newsflask Offers a New Perspective on Current Events
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Re-Opening Historic Nightclubs
London's Printworks Will Be Re-Opening as an Event Space
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Newsletter-Finding Tools
Best Newsletters Helps Users Find Their Next Favorite Read
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Digital Zine Making
Zines Forever Honors the DIY Process While Adding Digital Sharing
Personalized Newsletter Briefings
Digest Aggregates News from Social Sites to Create Daily Updates
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Texting Publication Services
'My Forever Books' Turns Texts into Printed Books
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde