The top 2019 print trends explore some of the ways that engaging advertisements, magazines, newspapers and campaigns are being created as an alternative or a complement to digital media. To engage readers like never before, print publications are creating engaging multi-sensory experiences with elements that can be sniffed and eaten, or experienced through glow-in-the-dark elements, virtual or augmented reality, or other unique interactions.
Away from the Internet, some major media companies, web service providers and Instagram accounts are launching offline initiatives to reach new audiences in an unexpected way.
Reflecting on the current environmental and political climate, many of these print marketing innovations inspire introspection, conversation and action.
Check out Trend Hunter's 2020 Trend Report for more marketing innovations.
Top 40 Print Trends in 2019

39
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster

38
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
37
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
36
Daring Brand Call-Out Ads
This Skechers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
35
Authentic Post-Childbirth Campaigns
Mothercare's Newest Campaign Champions 'Body Proud Mums'
34
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
33
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
32
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
31
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
30
Iconic Living Room-Inspired Ads
IKEA Recreated Scenes from TV Shows with Its Own Products
29
Anti-Ageism Magazine Covers
British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
28
Reimagined Fantasy Show Artworks
HBO Launches an Initiative That Boasts Game of Thrones Artwork
27
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
26
Offline Internet Newspapers
BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC
25
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
24
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
23
Internet Service Zines
Starry's Illustrated Guide Shares "How to Cope with Your Current ISP"
22
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
21
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
20
Political Pet Adoption Campaigns
This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
19
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
18
Thoughtfully Dualistic Print Concepts
A New Type of Imprint Boasts a Forward-thinking Layout
17
Cheeky Show-Referencing Baby Ads
IKEA Pokes Fun at Game of Thrones with an Ad for a Potty
16
Culinary Cannabis Magazines
Kitchen Toke Spotlights Gourmet Cannabis Recipes
15
Marketed Plastic Straw Bans
KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws
14
Tiger-Inspired Design Identities
Tiger in a Museum is a Multidisciplinary Event Series
13
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
12
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
11
Singapore-Inspired Vodkas
Absolut Singapore Celebrates the City with a Botanical Aesthetic
10
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
9
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
8
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
7
Inflight Food Cookbooks
United Airlines' Cookbook Shares Meals from Its Onboard Dining Experience
6
Edible Kombucha Ads
Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
5
Boundary Pushing Vacation Ads
Flight Centre Canada Launched the New 'Be Unbordered' Campaign
4
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
3
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
2
QSR Mascot-Themed Ads
Subway's 'Above & Beyond' Campaign Encourages Customers to Customize Orders
1
Travel-Themed Train Campaigns
National Rail Launched the 'Get That Railcard Feeling' Campaign
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Chromatic Paper-Like Displays
TCL Nxtpaper 4.0 Shows Off Full-Color Capabilities at CES 2025
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
4/20-Inspired Pizza Promotions
Pizza Pizza Relaunches its Iconic Pizza Pre-Rolls for 4/20
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Book-Inspired Public Benches
Madrid City Council Launched the Sit Down to Read 2024 Campaign
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Water-Activated Book Designs
Water for People Raises Awareness with the Dehydrating Book
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Marketing Creation Design Tools
Adobe Presents the New Express for Enterprise Tool
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Phygital Business Cards
Linq x Moo Paper Cards Merge Quality Prints with Digital Technology
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Instant Film Smartphone Printers
The FUJIFILM Instax Mini Link 3 Was Created with Google
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Business Founder Newsletters
The Solo Founder Newsletter Compiles the Top News and Inspiration
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Custom Transfer Printing Services
DesignBundles' DTFPrinter Targets for Crafters, Creatives & More
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Visually Immersive Global News
Newsflask Offers a New Perspective on Current Events
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Re-Opening Historic Nightclubs
London's Printworks Will Be Re-Opening as an Event Space
Greeting Card Kiosks
Ink'd Greetings Help Customers Create Customized Well-Wishes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Government-Paired Printing Companies
Really Big Coloring Books® Joins a Print Procurement Program
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Youthful News Sources
Supp Delivers Fun, Relatable News Using Gen Z Slang and Humor
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Newsletter-Finding Tools
Best Newsletters Helps Users Find Their Next Favorite Read
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Digital Zine Making
Zines Forever Honors the DIY Process While Adding Digital Sharing
Personalized Newsletter Briefings
Digest Aggregates News from Social Sites to Create Daily Updates
Mailbox-Shaped Scanner Printers
Dohui Kim Designs the Nostalgic tou Device Concept
Texting Publication Services
'My Forever Books' Turns Texts into Printed Books
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Elderly-Catered Journal Concepts
The Dual-Screen Journal Concept Captures Important Memories
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde