United Airlines' Cookbook Shares Meals from Its Onboard Dining Experience
Laura McQuarrie — January 3, 2019 — Marketing
References: unitedshop.summitmg & foodandwine
Thanks to innovative cooking techniques, technology and packaging solutions, inflight food options have improved in terms of looks and taste over the last few years. While some airlines are now offering gourmet meal pairings to play up the fact that one's sense of taste reacts to different altitudes, others have launched co-branded food and beverage products to elevate the onboard experience. United Airlines is setting itself apart by selling the 'United Polaris Cookbook,' which features recipes inspired by the United Polaris business class experience.
While the airline's inflight menu changes monthly, the cookbook offers 40 recipes to revisit time and time again. In the same way that the onboard meals served on United's Polaris draw attention to the creations put together by the airline’s executive chefs and Trotter Project chefs, the cookbook also draws upon the knowledge from the same expert chefs.
While the airline's inflight menu changes monthly, the cookbook offers 40 recipes to revisit time and time again. In the same way that the onboard meals served on United's Polaris draw attention to the creations put together by the airline’s executive chefs and Trotter Project chefs, the cookbook also draws upon the knowledge from the same expert chefs.
Trend Themes
1. Improved Inflight Food - Using innovative cooking techniques, technology, and packaging solutions to enhance the quality of inflight meals.
2. Gourmet Meal Pairings - Pairing gourmet meals with the unique taste experience at different altitudes to create a memorable onboard dining experience.
3. Co-branded Food and Beverage Products - Collaborating with food and beverage brands to offer exclusive and elevated onboard dining options.
Industry Implications
1. Airlines - Airlines can explore the opportunity of creating cookbooks or co-branded food products to enhance their onboard dining experience.
2. Cookbook Publishing - Publishers specializing in cookbooks can tap into the market of creating inflight food cookbooks for airlines.
3. Food Packaging Solutions - Developing innovative packaging solutions specifically designed for inflight meals to maintain quality and presentation.
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